US Reporter

Iranian-American Entrepreneur Leila Hormozi Helps Companies Scale Up to Experience Massive Growth

To say that first-generation Iranian-American entrepreneur, investor, and philanthropist Leila Hormozi’s work has been industry-shaking wouldn’t be an exaggeration. Through the years, she has been making waves across the business world through her ingenuity.  

In 2015, Leila moved to Orange County, California, to start a career in fitness. Within a year of moving, she was the top-selling personal trainer within the region and kept that status for the remainder of her tenure. Within a year, Leila Hormozi encountered Alex and accompanied him on his 4th turnaround, and each turnaround thereafter. From there on, the two were inseparable. After the turnaround business experience, they packaged his process into a licensing model which scaled to over four thousand locations in 4 years. 

Over that same four-year period, she founded and scaled three other companies to more than 120 million dollars in cumulative sales across four different industries like software, service, e-commerce, and brick and mortar without taking on outside capital. After that, she ascended to a board position in each of her companies, allowing her the time to co-found, which acts as the holding company for all her business ventures. At present, it is responsible for over $100,000,000 in yearly revenue across a variety of industries. 

By the age of 29, she and her husband’s portfolio of companies crossed eighty-five million per year in revenue spanning from brick and mortar service, licensing, education, SAAS, and e-commerce. “I suppose I been  considered a scaling and operations expert. I am a guest contributor on Forbes and Entrepreneur with a large focus on Human Capital and Customer Success,” says the veteran businesswoman. 

Leila and her husband now spend most of their time putting their investments in founder-led and service-based businesses to help them scale and multiply profits at functions as a platform for her to invest her wealth, both monetary and intellectual capital, into other businesses. The portfolio is backed up by Hormozi’s investment thesis focusing on asset-light, high cash flow, sales-focused digital products companies, software, and e-learning primarily. They are the first option of most companies who are low-mid market entrepreneurs to experience growth and increase in enterprise value without needing to sell majority interest. They are a Value Acceleration Capital Firm (VAC) established by entrepreneur-first investors. This is a company built by entrepreneurs for entrepreneurs. currently exceeds 100M in revenue across the companies. “We do majority work for minority investment through our Value Acceleration Capital Investment Thesis.” Leila and her team invest in founder-led service businesses between one million to ten million EBITDA to transform into scalable or sellable enterprises. While being highly selective, once they are committed, they roll up their sleeves and build long-lasting value through strategy, infrastructure, and human capital investments. has built a solid reputation for reliability, excellence, and top-of-the-line services to their clients. Their values of unimpeachable character, competitive greatness, and sincere candor are some of the factors that make them stand out from others.

Leila was a personal trainer only a short 6 years ago, like many in the industry today. Over the last seven years, she has started and scaled multiple eight-figure businesses. Leila and her husband Alex Hormozi have done over 120 million in cumulative sales and now have divested their interest in those companies to focus full time on their investment company. She is known for her expertise in scaling businesses through creating a strong culture, recruiting high-level talent, and doing the boring work.