Although she is best known as a reality television star, Kim Kardashian’s Skims shapewear brand has helped her rise to prominence in the business world. Skims is esteemed at a faltering $3.2 billion, and everything began in light of the fact that Kardashian needed to track down an answer for the absence of shapewear colors that matched her complexion.
At the time, shapewear came in only two colors: black or white, as Kardashian explained in an interview with CNN This Morning host Poppy Harlow at the Time 100 Summit. She took matters into her own hands and used tea bags to dye shapewear in a sink to match her skin tone, which ultimately resulted in the creation of Skims.
Skims has been a huge hit, and not just because Kardashian is a well-known person. The company meets a demand that was unmet in the market in a way that appeals to people of all skin tones. Kardashian’s business ability doesn’t end there, as she helped to establish a confidential value firm called SKYY Accomplices last year.
Kardashian stated that when it comes to selecting businesses to invest in, she relies more on intuition than data. She is of the opinion that magic can occur if two people have complete and equal respect for one another as well as trust each other. Anyone looking to start a business or invest in one will benefit greatly from this lesson.
As she gets older, Kardashian has realized that she has the privilege of picking and selecting who she wants to be in her life. She thinks you can avoid doing business with someone you don’t get along with or don’t want to spend the holidays with if you take your time and trust your gut.
Kim Kardashian’s success with Skims and SKYY Partners demonstrates that she is not only a successful reality television star but also an experienced entrepreneur. She saw a need in the commercial center and filled it in a manner that is comprehensive and enabling ladies of all complexions. Anyone who wants to start a business or invest in one should learn from her success story.
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Passions Besides Business
Kim Kardashian is not just a successful businesswoman, but she is also passionate about criminal justice reform. Her involvement in this issue began about five years ago when she worked with former President Donald Trump to commute the sentence of Alice Marie Johnson, a first-time nonviolent drug offender.
The experience of helping Johnson changed Kardashian’s life. She realized that she had the power to make a difference and help people who were trapped in the criminal justice system. She admitted that she was naive to all of the issues with the system before this experience.
Kardashian’s involvement in criminal justice reform did not end with Johnson’s case. She has been working on helping other people who are in similar situations. She has even reached out to President Joe Biden to assist with commutations, but she has not received a response.
To further her mission of criminal justice reform, Kardashian is pursuing a career in law. She wants to take the California bar exam in 2025. Kardashian believes that becoming an attorney will give her even more power to help people who are in need.
In an interview with CNN This Morning anchor Poppy Harlow at the Time 100 Summit, Kardashian said that her involvement in criminal justice reform was inspired by her desire to help people who didn’t have the same opportunities as her. She believes that everyone deserves a second chance and a fair shot at life.
Kardashian’s dedication to criminal justice reform is admirable, and her journey to become an attorney is inspiring. She is using her platform to make a positive change in the world, and that is something that everyone can learn from. Her success in business is impressive, but her passion for helping others is what truly sets her apart.
Kim Kardashian: Entrepreneur
Here is a closer look at how Kardashian has become one of the most successful businesswomen of our time.
One of the fundamental factors that has contributed to Kardashian’s success as a businesswoman is her ability to identify and capitalize on untapped markets. This is exemplified by the creation of her shapewear brand, Skims. As Kardashian explained in an interview with CNN This Morning, the brand was born out of her personal need for shapewear that matched her skin tone.
She saw a gap in the market and seized the opportunity to fill it, creating a brand that is now valued at $3.2 billion.
Another notable aspect of Kardashian’s business success is her willingness to take risks and innovate. This is evident in her collaboration with app developer Glu Mobile to create the popular mobile game, Kim Kardashian: Hollywood. The game was a huge success and generated over $200 million in revenue, making Kardashian one of the highest-paid celebrities in the world.
Kardashian’s business ventures also demonstrate her ability to build a loyal following and connect with her customers. Her social media presence has been crucial to her success, with her Instagram account alone boasting over 225 million followers. Kardashian uses her platform to promote her brands and engage with her fans, creating a sense of community around her products.
In addition to her personal brands, Kardashian has also co-founded the private equity firm SKYY Partners. The firm focuses on investing in businesses that are aligned with Kardashian’s values, including those that promote sustainability and social responsibility. This demonstrates Kardashian’s commitment to using her wealth and influence to make a positive impact on the world.
While Kardashian’s success as a businesswoman is undeniable, it is important to acknowledge the challenges she has faced. She has been criticized for appropriating Black culture and accused of cultural insensitivity. Additionally, her wealth and privilege have shielded her from many of the struggles that ordinary people face.
Despite these criticisms, there is no denying that Kardashian has become a powerful force in the business world. Her success is a testament to her tenacity, innovation, and ability to identify and seize opportunities. Kardashian’s journey from reality TV star to business titan is a testament to the power of hard work and perseverance, and serves as an inspiration to aspiring entrepreneurs everywhere.
Photo: Newsweek
