“It’s all about ownership,” Lito Jordan says. For him, when you own something, it gives you a level of perspective and integrity you have never had before. This mindset pushed him to take control of his life and build his own record label, Family Over Everything.
Before becoming an entrepreneur and a recording artist, Lito worked his way to different companies and never found himself in any of them. Later on, he decided to pursue his own passion. He wanted to own his life and not let anything control him. He did not want to compromise his integrity and do something that would make him feel low, so he chose the path that might be difficult but worthwhile. At the end of the day, it’s all about finding himself, whatever that is.
Lito now puts Chicago, Illinois on the map as he drives his own label to the top and achieves his dream of becoming the biggest independent record label in the game. He cultivates his independence, self-sustainability, and entrepreneurship through the power of self-ownership.
Building his own record label means focusing on his own voice. In the music industry, it is important to be able to take full control of your sound and stand out. He is looking forward to making it big someday and, more importantly, becoming better as a person and an artist.
Family Over Everything gave Lito the platform to own himself and inspire others to do the same. Through his label, he wants to make an impact in the lives of all who will hear their music. Like how he took control of his life, Lito hopes to use his music to express himself, his views, and his life while inspiring others to do the same.
When it comes to his music, Lito works hard to put out a sound that will define the decade similar to that of a mainstream artist. His professionalism, the sound of his music and the overall talent he possesses is incredible and only proves why he’s someone to watch out for in the rap industry. Moreover, he has a style and delivery that is unheard of. Every beat is organic, one that touches a person for its power and meaning. Overall, his music is something you don’t hear these days, a true master of authenticity.
For him, a lot of artists these days are told what to do, what music to make, or what not to say, but Lito is driven from his roots and freedom to make the music that he wants to make. “The music I’m making is different from what’s aired on the radio,” he says and is a testament to what he’s bringing to the table.
Indeed, there is so much to look forward to when it comes to his music. Moreover, the inspiration that he brings as an artist is so powerful that it makes you want to believe in yourself too.
“Whatever you see for yourself, it’s attainable! It’s about the work and how hard you are willing to work. It’s true dedication and passion to see a life worth having for yourself. But, you have to work for it,” he adds.
Learn more about Lito Jordan by following him on Instagram.