In today’s world, much of the global marketing landscape has changed and shifted to digital strategies. The same is true for the real estate industry. This is the reality that top-producing mortgage manager and real estate investor, Neel Dhingra, seeks to address. As soon as he realized that traditional marketing strategies in the real estate market were no longer as effective as before, he knew he had to find modern-day strategies that would give him concrete results.
This is how he discovered digital content marketing. He was quick to rise in the content marketing field, and he has garnered great recognition for the amount of great content that he has been releasing on multiple platforms. In 2019, he was recognized as a video influencer by BombBomb & Tom Ferry.
Neel Dhingra is a Nevada-based real estate investor, mortgage banker, and marketing aficionado. He has been in the real estate industry for almost 20 years, and this has allowed him to witness the massive changes in the marketing strategies for real estate professionals. In recent years, he saw that individual agents and loan officers are slowly being commoditized, with so many coming across as used car salesy. According to him, what used to work in the 1990s are now considered too old-school in most aspects, becoming less and less effective.
He started to experiment on newer marketing strategies for his business, and to his surprise, his strategies clicked. It gave his business the significant leverage it needed. With these results, he felt the need to share his tactics with other real estate professionals or brands that are looking to improve their digital marketing.
More than just coming up with creative marketing ideas, Neel focuses more on ensuring that the execution of these ideas will land him real results. Otherwise, he deems these ideas as useless. Much of his strategies revolve around proving the unique value of a product or service and having the skills to communicate the value to potential clients effectively.
For his business journey, the strategies he followed included “proving unique value and a better experience to consumers and business partners, up front.” He also highlighted how being of service to as many people as possible and scaling his communication on multiple platforms helped his business explode. These are the tactics that gave Neel tangible results.
He has started teaching these strategies to real estate professionals and other individuals. His approach in teaching looks at the grassroots level to ensure that the individuals understand the essence and rationale behind the tactics.
For Neel, there is a need to do this because most organizations that real estate professionals work under are more interested in building their brand but not the brand of the individual loan officers or real estate agents. He strives to make a difference for these individuals, and by equipping them with the right tools, they can develop and grow their brand. For more information about content marketing and Neel Dhingra, reach out to him through his official site.