US Reporter

Netflix Expands Mobile Gaming Arm with New Gaming Studio

We’ve gone a long way with Netflix. Having started off by shipping DVDs, moved on to creating entertainment products and eventually emerged as the top streaming service globally.

Netflix appears to have work to do, though. The corporation is preparing to make another development, this time in gaming.

According to a Monday announcement from Netflix, the firm will develop its first in-house game in Helsinki, Finland.

The company will broaden its foray into mobile gaming. As soon as feasible, the facility will lead the invention, development, and improvement of Netflix games.

The firm is trying to capitalize on the new facility to keep existing members and draw in new ones after the streaming behemoth incurred enormous losses during the last fiscal cycle. However, Netflix had its first stock decline of 60% in ten years this year.

The larger regional, national, and international economic downturn can be blamed for the current financial problems that Netflix is experiencing.

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The plan will benefit the company in the future

The choice Netflix took, according to DA Davidson analyst Tom Forte, sets them on the offensive rather than the defensive, which should be good for the business should its gaming unit be successful in its initiatives.

“To Netflix’s credit, they’re a long-term thinker. If you think about their pivots, the DVDs to streaming, they think long-term, and they act long-term,” Forte added.

The gaming sector will dominate the 21st century, according to Forte, who said that Netflix is aware of this. However, due to the increase in time people are spending playing and streaming video games, Netflix decided it must enter the sector.

Additionally, Netflix-themed video games may be used to advertise shows like Stranger Things that the streaming service produces.

Who is heading the studio

Amir Rahimi, the company’s VP of Game Studios, and a seasoned aficionado named Marko Lastikka will be in charge of the Netflix gaming studio.

“This is another step in our vision to build a world-class games studio that will bring a variety of delightful and deeply engaging original games — with no ads and no in-app purchases — to our hundreds of millions of members around the world,” Rahimi stated.

The VP claimed that Helsinki was the location they landed on since it is reputed to be home to the top video gaming talents in the world.

Even though they are starting from nothing, the team is convinced that, with enough funding, they would be able to create an empire that will be unequaled in the industry.

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When completed, the Helsinki gaming studio will become the fourth gaming studio for Netflix. It already owns Boss Fight Entertainment, Next Games, and Night School Studio.

All of these have assisted Netflix in attracting players for its 32 games, which have been installed over 30 million times.

Mobile devices running Android and iOS can access Netflix games. In addition, the games from the upcoming new gaming firm, with themes like “Stranger Thing:1984” and “Hextech Mayhem: A League of Legends Story,” are available for download on tablets, phones, iPhones, iPads, and iPods.

To assist the facility develop and establish itself as a major player in the mobile gaming industry, Rahimi stated they would take careful, gradual moves.

“It’s still early days. Creating a game can take years, so I’m proud to see how we’re steadily building the foundation of our games studios in our first year, and look forward to sharing what we produce in the coming years,” Rahimi explained.

Photo Credit: Netflix

Source: CNN

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