Troy Ericson (left) with clients,mentors, and friends at the Copy Accelerator event in Las Vegas, NV. February 2020.
The year is 1998…
Titanic is the ‘hot’ new movie.
Britney Spears is in her prime.
Seinfeld is airing its last season.
Computers are new and emails are becoming the latest trend.
And ‘Email Paramedic’ Troy Ericson is only 2 years old.
Now, fast forward to 2020.
If you don’t know Troy, he’s an up-and-coming 24 year old who’s tapping into the power of email in 2020.
But isn’t it outdated?
Troy says it isn’t – and his stats back him up. He’s sold over $5,000,000 worth of products & services since 2018. And he’s not slowing down.
“In 2018, I was working on a new startup with my mentor Greg Berry,” says Troy.
“We ran into a good problem. We had over 100,000 email subscribers thanks to all the Facebook ads we ran – but we weren’t really sending them many emails. So Greg tasked me with figuring out what to send them. And the rest was history.”
In that time, Troy has worked with more than 40 clients. For some, he manages their email lists to find every last penny that they’re missing. For others, he helps them get out of the spam folder.
How did he learn all of this?
By doing, he says.
“I saw so many massive companies sending emails every day, so I knew it worked. I mean, who doesn’t check their email every day? So I started sending every day and figuring out what worked and what didn’t. And every business I worked with, I got better and better. And now people call me the ‘Email Paramedic’ because I revive dead email lists.”
According to Troy, there are dozens & dozens of different tips that businesses can use to boost their email revenue, but Troy says there are 5 basics that work better than anything else.
Here are his 5 tips to wildly profitable emails in 2020:
- Set up automated emails based on key trigger events. For example, a welcome email. Make sure you fulfill the expectation the subscriber had when they opted in, then explain who you are and how you can help them achieve their goals. Some other key automated emails are abandoned cart emails that collect missing sales, reply emails that start sales conversations, and revival emails that offer people an amazing deal in order to ‘revive’ them.
- Stop being salesy – and start telling stories. People don’t join email lists to feel like they’re being sold to with big images & coupons that most companies send. They’d rather receive personable messages that tell relatable stories and offer them relevant products that actually help & support them.
- Run a spam test on a site like Mailgenius.com that can tell you why your emails may not land in the primary inbox. Odds are, if your open rates are under 15%, you may have email deliverability issues. You can also reach out and ask for help at leadparamedic.com.
- Send broadcast emails every day. Unlike automated emails, broadcasts are emails that you write fresh each day. Simply put, the more emails you send, the more money you tend to make. It’s like taking more at bats to get more hits. It just makes sense.
- Be weird. Do the complete opposite of what everyone else in your niche is doing. Takes notes of creative things you see other businesses do. Think from the subscriber’s perspective. Remember that people see ‘different’ as refreshing and that any fear you have of sending “different” emails is usually just in your head and not necessarily in your subscribers’ heads.