When it comes to choosing the right underwear, comfort should be a top priority. Unfortunately, many men continue to wear uncomfortable, poorly-fitted underwear simply because they don’t realize they have other options. That’s where Obviously Apparel comes in.

Obviously Apparel was founded by two brothers who were frustrated with the lack of comfortable underwear options available to men. In 2007, they pioneered the development of anatomically designed pouched men’s underwear, with a focus on creating high-quality, sustainably manufactured products that prioritize comfort and natural fabrics. Unlike many other brands, Obviously Apparel is committed to producing its products in the European Union, where they have their own custom-built production facility, rather than relying on Chinese or Asian sweatshops. This commitment to ethical and sustainable manufacturing has been a cornerstone of the brand’s success.

Since its inception, Obviously Apparel has received numerous awards and recognition for their anatomically designed pouched men’s underwear. Their Boxer Brief has been a particular standout, having won multiple Undie Awards since 2010. These awards are voted on by over 40,000 consumers each year and serve as a testament to the high quality and comfort of their products. In addition, the brand has amassed hundreds of thousands of satisfied customers who rave about the comfort and natural fabrics used in their products all over social media.

Making the Switch

One of the biggest challenges faced by Obviously Apparel has been getting men to try their anatomically designed pouched underwear for the first time. Many men don’t realize that they have options when it comes to underwear and may be hesitant to try something new. However, once they try Obviously Apparel’s comfortable and high-quality products, they become addicted and are quick to switch out their old underwear.

Another major challenge the brand has faced was moving away from using Chinese sewing factories and establishing their own custom-built production facility in Europe. This was a daunting task, but it has allowed them to provide top-quality products at a great price. With their own production facility, they have more control over the manufacturing process and can ensure that their products are sustainably made in the European Union. Their customers can trust that they are getting a consistent level of quality with every purchase.

Obviously Apparel founders believe that it’s important to try something new and step out of one’s comfort zone. They encourage men to explore the world of comfortable pouched underwear and realize that there are amazing alternatives to traditional tighty-whities. The company’s anatomical pouch design offers unmatched comfort and support, and it’s a game-changer for many men who have never experienced such a level of comfort before.

Beyond Underwear

Obviously Apparel plans to expand its offering beyond just underwear. The company is exploring the possibility of introducing socks, shirts, loungewear, and swimwear, all with the same commitment to quality and comfort. Furthermore, the company is looking to reach more men and inspire them to try anatomical pouched underwear. With its strong reputation and loyal customer base, Obviously Apparel is poised for continued success in the coming years.

Obviously Apparel has come a long way since its founding by two brothers. Frustrated by the lack of comfortable underwear options, they pioneered the development of anatomically designed pouched men’s underwear in 2007. Today, their company is a multiple-time winner of the Undie Awards and has hundreds of thousands of satisfied customers all over social media. Obviously Apparel’s commitment to sustainability and European manufacturing sets it apart from the competition, and its focus on comfort and natural fabrics has made it a favorite among men. The founders’ belief in stepping out of one’s comfort zone and trying something new has led to a revolution in men’s underwear, and readers are encouraged to try Obviously Apparel’s anatomically designed pouched underwear for themselves.