Taking cues from successful influencers can be a great strategy if you’re looking to boost your social media presence. By analyzing what makes their content stand out, you can adapt their techniques to fit your own brand. To help you get started, we’ve compiled a list of ten of the best influencers on Instagram, each with their own unique approach to creating engaging and effective content.
1. Nicki Minaj
Nicki Minaj, born Onika Tanya Maraj-Petty, is a Trinidadian rapper, singer, songwriter, and actress. Her dynamic rapping style, range of musical genres, and use of alter egos and accents have made her a prominent figure in the music industry. Minaj’s debut came after she released three mixtapes in the late 2000s, leading to her rapid ascent to fame.
IG Handle: @nickiminaj
2. Elon Musk
Elon Reeve Musk FRS is a well-known business magnate and investor who currently holds a number of high-profile positions in various companies. He is the Founder, CEO, and Chief Engineer of SpaceX and also serves as the CEO and Product Architect of Tesla, Inc. In addition, Musk is the Owner and CEO of Twitter, Inc., the Founder of The Boring Company, a Co-founder of Neuralink and OpenAI, and the President of the Musk philanthropic foundation.
IG Handle: @elonmusk
3. Travis Scott
Travis Scott, born Jacques Bermon Webster II, is an American rapper, singer, songwriter, and record producer. He derived his stage name from a combination of his favorite uncle’s name and that of Kid Cudi, one of his primary inspirations. As a prominent figure in the music industry, Scott has released a number of successful albums and singles and has collaborated with other prominent artists across various genres.
IG Handle: @travisscott
4. Willie J.
Willie J. is a renowned artist, author, musician, speaker, coach, and CEO of Pure Mission Entertainment. He has produced the chart-topping hits “Sunshine With The Rain,” “We Love You Puerto Rico,” and “On My Last Day Here,” which amassed 2.2 million streams. He has been featured in Forbes, GQ, and XXL and was in LA Weekly’s Top Entrepreneurs to Watch in 2023. Willie J. is set to release his first book on personal growth this year.
IG Handle: @williejpme
5. Lele Pons
Lele Pons, a Venezuelan-American internet personality, is a versatile entertainer known for her comedy and YouTube videos. She offers a behind-the-scenes peek into her life on her docuseries The Secret Life of Lele Pons and hosts the podcast Best Kept Secrets with Lele Pons on Spotify. The twenty-three-year-old star blurs the lines between digital and traditional entertainment through her music, comedy, and content creation.
IG Handle: @lelepons
6. Zach King
Zach King has captivated the internet for over a decade with his six-second “magic vines” – digital illusions that seem like he’s performing magic. His aim is to spread surprise, wonder, and amazement on social media platforms while encouraging the younger generation of filmmakers and storytellers to create rather than consume. King has established himself as the internet’s beloved illusionist, and his platform continues to inspire awe and spark creativity among his followers.
IG Handle: @zachking
7. Dalma Daniela
Dalma Daniela is a renowned Colombian actress, singer, and digital creator based in Los Angeles. As an acoustic rock singer in Barranquilla, she released her first hit single in 2019, garnering over a million views on YouTube. Dalma is highly adaptable and skilled at problem-solving, and she’s unafraid to challenge societal norms. She stars in the independent film “The Sovereign” as one of the primary characters, set to be released in early 2023.
IG Handle: @dalma.llinas
8. Cameron Dallas
Cameron Dallas has a massive teenage following on social media, where he interacts with fans who communicate with their idols through these platforms. Cameron initially started posting content for fun, but he soon realized the potential to establish his brand by doing what he loved. He acknowledges that his Millennial fan base differs from previous generations, relying on social media to keep up with their idols’ activities.
IG Handle: @camerondallas
9. Salt Bae
Salt Bae, whose real name is Nusret Gökçe, is a renowned Turkish butcher, chef, restaurateur, and food entertainer. He has become famous for his meticulous approach to preparing and seasoning meat, earning him a large following. He is the owner of Nusr-Et, a high-end chain of steak houses. Nusret achieved his lifelong dream of operating his own restaurant at a young age and worked his way up the ranks to make it a reality.
IG Handle: @nusr_et
Felix Kjellberg, known as PewDiePie, was the highest-paid YouTube star in 2016. He gained massive popularity for his Let’s Play videos, comedic formatted shows, and video game commentary, earning millions of subscribers on his @pewdiepie channel. Although other YouTubers had previously showcased their gaming skills, PewDiePie was among the first to prove that YouTube could be a mainstream video site, which helped pave the way for the platform’s popularity today.
IG Handle: @pewdiepie