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TRNDY Social: Empowering Athletes and Celebrities to Build Lasting Brands

US Reporter Staff US Reporter Staff on May 17, 2023

Image commercially licensed from Unsplash

In the dynamic world of influencer marketing, TRNDY Social has emerged as a leading talent agency that bridges the gap between brands and high-profile figures. Co-founded by industry veterans Mike Visnick and Logan Simmons, TRNDY Social has revolutionized the way athletes and celebrities build their personal brands, leveraging their influence to forge strategic partnerships that resonate with audiences worldwide.

 

TRNDY Social’s commitment to excellence and innovative approach has attracted a stellar roster of athletes, celebrities, and influencers. From renowned sports icons like Donovan McNabb, Terrell Owens, and Jeremy Roenick to television personalities, musicians, and social media influencers, TRNDY Social’s diverse clientele represents the pinnacle of talent across various industries. With an unwavering focus on fostering authentic connections with both talent & strategic partnerships with other agencies such as MAXX MGMT, TRNDY Social has become the go-to agency for individuals seeking to maximize their brand potential.

A recent addition to TRNDY Social’s esteemed roster is Tiki Barber, an American former professional football player who achieved great success during his ten seasons with the New York Giants in the National Football League (NFL). With his remarkable career as a running back and induction into the Virginia Sports Hall of Fame, Tiki Barber brings a wealth of experience and star power to TRNDY Social. His joining further solidifies the agency’s position as a premier destination for athletes and celebrities looking to elevate their personal brands and reach new heights of success.

 

At the core of TRNDY Social’s success is their holistic approach to brand building. The agency goes beyond traditional marketing tactics, helping their clients develop a robust television, digital and social media presence, craft compelling narratives, and explore brand deals that align with their values and aspirations. By carefully curating partnerships and leveraging their clients’ unique stories, TRNDY Social ensures that each collaboration is authentic, resonating with their target audience on a deeper level.

One of the key differentiators of TRNDY Social is their deep-rooted relationships across major verticals, including music, television, entertainment, and social media. These connections open doors to exciting opportunities and enable TRNDY Social to create viral partnerships that generate widespread buzz and engagement. By leveraging their extensive network, the agency propels their clients to new heights, solidifying their position as influential figures within their respective industries.

 

As TRNDY Social continues to make waves in the industry, their commitment to empowering their clients remains unwavering. Through personalized strategies and meticulous execution, TRNDY Social helps athletes and celebrities build lasting brands that leave a lasting impact. By staying at the forefront of industry trends and emerging platforms, the agency ensures that their clients stay ahead of the curve, maximizing their reach and influence in an ever-evolving digital landscape.

 

In conclusion, TRNDY Social has established itself as a game-changer in the world of talent management and brand building. With a relentless pursuit of excellence, a stellar roster of clients, and the recent addition of Tiki Barber, TRNDY Social is poised to shape the future of influencer marketing. By empowering athletes and celebrities to build their personal brands, TRNDY Social is driving a new era of authenticity, impact, and success in the ever-evolving world of media and entertainment.

How to be world-class in multiple areas, with athlete/entrepreneur Jodie Cook

US Reporter Staff US Reporter Staff on April 28, 2022

We are usually instructed to specialise. We are told to go narrow and specific, niching down to find riches. Spreading ourselves too thinly is seen as a negative in favour of targeted energy in one direction. However, again and again, people who reach the highest level in one area are able to do it in others. Is it, therefore, possible to be world-class in multiple areas, and are we wrong about persistent specificity?

Jodie Cook is an entrepreneur, author and athlete attempting to be world-class in three areas of life. After exiting her social media agency last year she’s starting a new business and dreaming big with her plans. She has written twenty books including Ten Year Career, which publishes with Hachette in July. She also competes for Great Britain in the sport of powerlifting and can deadlift over triple her bodyweight of 57kg. She’s testing out what she’s capable of and helping others do the same.

I interviewed Jodie to find out how it’s possible to be world-class in multiple areas of sport and business. Here are her five steps.

Audit your schedule

“To fit a lot in, you have to keep a lot out,” explained Jodie. “So auditing your schedule is the first step.” She advises you remove anything that doesn’t contribute to your mission, including commuting, unnecessary obligations and mindless entertainment. “Your days and weeks should be intentional. You’re attempting to do what most people can’t, so you have to plan your time like most people won’t.”

Assess every hour of your schedule and make sure it’s utilized well. Reduce the friction between waking up and getting to work. Take out the activities or commitments that don’t serve achievement or recovery. Scrolling social media, watching television and hanging out passing the time likely won’t result in the world-class results you seek.

Say no

As well as auditing your schedule for what you currently do, guard against new additions. “Every day, so many people will want pieces of you,” said Jodie. “They’ll want your time and attention and the energy has to come from somewhere.” To combat the requests, make saying no easy. Jodie advises you “have email templates saved, that are polite but firm. Make a policy not to respond to every request that crosses your path. Set your boundaries and stick to them.”

Turning people down and declining invitations is often easier said than done. Remembering your goals is paramount, to ensure you stay on track no matter how heavily you are leaned upon. Get comfy with being ruthless. “Be unashamedly driven, not apologetically average.” Say no to anything that doesn’t contribute to the mission to make the mission happen.

Relentless focus

“Now that your schedule is guarded against all interruptions and distractions, cultivate relentless focus on what you’re here to do.” Jodie instructs that you ensure your actions are completely aligned with your intentions and purpose. Be wherever your feet are. “When you’re focused on one thing, be fully present. Don’t multitask or switch between activities. Aim to reach flow state with whatever you’re doing. Juggling is for clowns.”

Set clear goals with defined success metrics and meditate on achieving them. If you feel yourself going off track, remind yourself of your why. “Keep it front and centre of your mind. Set it as your desktop background, pin it to your wall, set reminders on your phone that make sure you’re not faltering.” The everyday can grind down even the most determined of professionals, so don’t leave your motivation to chance.

Share the journey

“Share your problems and challenges with only your inner circle,” said Jodie, “but document the journey for your audience.” Documenting means you build a network of people who want to support you and see you do well. “Resonate with people, share what you learned, inspire them with how committed you are.” You might find your superfan network builds while you work. 

At the same time, “don’t feel like you have to share everything,” advises Jodie. “If you’re working through specific obstacles, know your plan before you let everyone in.” Look inward before you go out for advice and guidance and keep a clear line of separation to maintain your sanity. “You know yourself better than anyone, so work on the self-awareness that means you can thrive under any circumstances, however sudden they may be.” 

Rest and recover

Being world-class in multiple areas warrants a recovery schedule. “It’s a false economy to be go, go, go all the time.” Plan your recovery and rest and don’t miss it out. “Your mind and body need intense relaxation. They need to be able to rest, regroup and build.” Exhaustion isn’t the goal. “You can’t drive on an empty tank and you can’t perform at your best across multiple areas if you’re overtrained and overworked.”

We are all different and need different amounts of rest, so find the right amount for you. “Some people can happily work and train every day as long as they switch off each evening and get a good sleep. Others need whole days of nothing or extended recovery periods.” Experiment until you find your balance then repeat in cycles so you’re always at your best.
Becoming world-class in multiple areas is possible with a clear plan that you stick to. What could you be capable of if you put your mind to it and didn’t give up? Sign up for Jodie’s free training at jodiecook.com/start.

Mehran Rowshan of Alliance Football Club Leads Mentorship and Brain Training to Empower the Youth

US Reporter Staff US Reporter Staff on November 1, 2021

For years, Mehran Rowshan has remained at the forefront in empowering the youth through expressive developmental methods that allow their talents and potentials to grow. While his focus has primarily been on training and coaching aspiring and established football players, today, he is on a mission to empower the youth in and outside the football field.

Mehran Rowshan is a multiple F.A.-qualified professional football coach with a long-standing legacy in the football industry. Born into a family deeply involved in the football scene, his passion for the sport began at a very early age. His grandfather was one of the founders of TaJ, one of the biggest football clubs in Asia to date. His uncle, Hassan Rowshan, is known for bagging the Asia Cup three times in the 1970s. He is also the only player who has scored for Iran in the Asian Cup, World Cup, and the Olympics. 

Although Mehran started his football journey as a player, a severe knee injury prevented him from continuing his career in the field. Still, his love for the sport remained steadfast, leading him to the world of coaching as a way to carry on his passion. Since he was 22 years old, coaching football players has been his ultimate focus. He holds a bachelor’s degree in Economics and Management, and his coaching streak has reached England, Spain, Holland, and Portugal. He was one of the founding coaches of the Arsenal Soccer School Dubai in 2009.

In 2015, Mehran Rowshan established the Alliance Football Club, one of Dubai’s most innovative football clubs, which also stands as the city’s most-recognized sporting community and establishment. Essentially, the club is focused on empowering the youth in the sports arena. It is focused on developing each player’s life skills not only when playing football but also outside of the game. Football players in the club work on developing their autonomy, competence, and relationships in a positive learning environment.

On top of being a highly-respected football coach, Mehran Rowshan is also a certified advocate and adviser on nutrition, psychology, mentorship, and life coaching. Incorporating his expertise in other aspects, he takes a unique, constructive, and more expressive approach in training players as the director and head coach of Alliance Football Club. His natural ability to connect with diverse communities and work alongside people from all walks of life set him apart from other football trainers.

Over the years, he has trained more than 10,000 players. He has also designed over 300 football drills geared towards cultivating raw talents in promising football players. But today, Mehran Rowshan pursues an even grander vision for the youth. He has been working on various character development programs designed to guide young people. Some of these include “braining” or brain training and youth mentorship. Essentially, he aims to help the younger generation attain a more meaningful character advancement in life. Over the years, he has incorporated the same approach in Alliance Football Club. This endeavor has allowed the rising sports club to become one of the most progressive youth organizations throughout the Middle East. Learn more about Mehran Rowhsan by visiting his official website.

For years, Mehran Rowshan has remained at the forefront in empowering the youth through expressive developmental methods that allow their talents and potentials to grow. While his focus has primarily been on training and coaching aspiring and established football players, today, he is on a mission to empower the youth in and outside the football field.

Mehran Rowshan is a multiple F.A.-qualified professional football coach with a long-standing legacy in the football industry. Born into a family deeply involved in the football scene, his passion for the sport began at a very early age. His grandfather was one of the founders of TaJ, one of the biggest football clubs in Asia to date. His uncle, Hassan Rowshan, is known for bagging the Asia Cup three times in the 1970s. He is also the only player who has scored for Iran in the Asian Cup, World Cup, and the Olympics. 

Although Mehran started his football journey as a player, a severe knee injury prevented him from continuing his career in the field. Still, his love for the sport remained steadfast, leading him to the world of coaching as a way to carry on his passion. Since he was 22 years old, coaching football players has been his ultimate focus. He holds a bachelor’s degree in Economics and Management, and his coaching streak has reached England, Spain, Holland, and Portugal. He was one of the founding coaches of the Arsenal Soccer School Dubai in 2009.

In 2015, Mehran Rowshan established the Alliance Football Club, one of Dubai’s most innovative football clubs, which also stands as the city’s most-recognized sporting community and establishment. Essentially, the club is focused on empowering the youth in the sports arena. It is focused on developing each player’s life skills not only when playing football but also outside of the game. Football players in the club work on developing their autonomy, competence, and relationships in a positive learning environment.

On top of being a highly-respected football coach, Mehran Rowshan is also a certified advocate and adviser on nutrition, psychology, mentorship, and life coaching. Incorporating his expertise in other aspects, he takes a unique, constructive, and more expressive approach in training players as the director and head coach of Alliance Football Club. His natural ability to connect with diverse communities and work alongside people from all walks of life set him apart from other football trainers.

Over the years, he has trained more than 10,000 players. He has also designed over 300 football drills geared towards cultivating raw talents in promising football players. But today, Mehran Rowshan pursues an even grander vision for the youth. He has been working on various character development programs designed to guide young people. Some of these include “braining” or brain training and youth mentorship. Essentially, he aims to help the younger generation attain a more meaningful character advancement in life. Over the years, he has incorporated the same approach in Alliance Football Club. This endeavor has allowed the rising sports club to become one of the most progressive youth organizations throughout the Middle East. Learn more about Mehran Rowhsan by visiting his official website.