Meta Platforms introduced Muse Image on July 7, the company’s first AI image-generation model built under its Superintelligence Labs division, embedding the tool directly into the Meta AI chatbot, Instagram Stories, and WhatsApp direct chats. The launch represents Meta’s clearest move yet to close the gap between consumer social features and its advertising infrastructure, with plans to extend the model to advertisers through the Advantage+ creative platform in the coming weeks. Key Takeaways Muse Image allows users to generate and edit images from text prompts across Meta AI, Instagram, and WhatsApp, with Facebook and Messenger integrations planned. More than