Amazon is moving deeper into the ultra-fast delivery race. The e-commerce giant announced this week that it is rolling out Amazon Now, a 30-minute-or-less delivery service, to dozens of U.S. cities, with plans to reach tens of millions of customers by the end of 2026. The expansion marks one of Amazon’s most aggressive moves yet in rapid delivery and signals a sharpening competition with rivals such as Walmart, Target, and Instacart for the urban shopper. A Wider Rollout Amazon Now is currently widely available in Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle, the markets where the service was tested before