The checkout button, for decades the endpoint of every online shopping journey, may be getting replaced by a conversation. On Tuesday, March 24, Gap Inc. announced a partnership with Google that makes the apparel giant the first major fashion retailer in the United States to offer native checkout directly inside Google’s Gemini AI platform — no browser redirect, no separate app, no traditional storefront required. Gap is partnering with Google’s Gemini to allow shoppers to check out directly within the AI platform, making it the first major fashion company to work directly with the tech company to fuel agentic