A volunteer sends your organisation a striking video from a neighbourhood event. It appears genuine, supports the campaign message, and could perform well on social media. The temptation is to add a logo, write a caption, and publish it before the moment passes. But a useful campaign video must pass
Creativity has become increasingly important in digital marketing over the last 10 years. In the current scenario, brands compete on websites, social networks, streaming media, and mobile apps, where imagery precedes text to engage audiences. Videos, animations, and interactive designs are now regular ingredients of the campaign planning process, not
For many business owners, financial management becomes complicated long before they realize they need professional help. Keeping up with bookkeeping, taxes, payroll, employees, and daily operations can take attention away from the bigger goal of growing the business. Kristin Kirui-Case, Founder and CEO of MattNik Bookkeeping and Tax Solutions, has
By: Gesche Haas, Founder of Dreamers & Doers, a curated community and PR Hype Machine™ for extraordinary women entrepreneurs. The best leaders know that paying attention is a competitive advantage. They don’t simply observe the shifts happening across their industries and the broader world; they learn from them, adapt accordingly,
By: Gesche Haas, Founder of Dreamers & Doers, a curated community and PR Hype Machine™ for extraordinary women entrepreneurs. It’s tempting to assume that as artificial intelligence takes on more of our work, the human parts of business matter less. But among the founders and leaders in the Dreamers &
An NPR analysis published on August 19 found that 15 U.S. states still have laws permitting public school employees to use corporal punishment on students, and that nearly 32,000 reported instances of paddling, hitting, or other forms of physical discipline were recorded in the 2021-22 school year. The feature arrived
By: Natalie Johnson Artificial intelligence (AI) dominates conversations about the future of business, but the organizations seeing the greatest returns are the ones applying technology with a clear business purpose. According to Christophe Derdeyn, Managing Director of Icon Consulting Group, the next wave of IT innovation will be defined by
By: One World Publishing Across the United States, thousands of HVAC business owners are beginning to think about selling the companies they’ve spent their entire careers building. At the same time, private equity firms, regional consolidators, and national service operators are actively looking to acquire established HVAC businesses. Owners who’ve
For a long time, numerous federal agencies in the United States had been functioning with technology systems that had existed prior to the emergence of cloud-based services. In many cases, large databases, in-house software tools, and web portals needed regular upkeep. However, they were unable to satisfy constantly shifting citizen
My Lakewood Ranch walk-in closet was functional in the way that a junk drawer is functional. Everything fit, but nothing was organized. After two years of ignoring it, I finally called for quotes, and what I got back was a three-week education in what separates custom closet companies from one
By: Gesche Haas, Founder of Dreamers & Doers, a curated community and PR Hype Machine™ for extraordinary women entrepreneurs. Thanks to the rapid rise of AI, every industry is shifting beneath the feet of the people building within it. The leaders who thrive won’t be the ones who ignore the
By: Gesche Haas, Founder of Dreamers & Doers, a curated community and PR Hype Machine™ for extraordinary women entrepreneurs. Any business owner knows that markets and industries never stop evolving. But the leaders who stay ahead of the curve understand that the most important shifts often aren’t happening within their
The U.S. Food and Drug Administration upgraded a nationwide egg recall to Class I this week, its highest-risk classification, after linking nearly 19 million recalled eggs to a multistate Salmonella Enteritidis outbreak that has sickened 98 people across 17 states and hospitalized 26. The classification means the FDA has determined
Most pantry closets were never designed to be pantry closets. They started as hallway closets that got reassigned when someone drew the kitchen floor plan, which is why the shelves are the wrong depth, the wrong height, and configured for nothing in particular. The right Pantry Closet Company in Florida
Anthropic, the San Francisco-based artificial intelligence company behind the Claude model family, is in talks to acquire Israeli AI startup Decart for approximately $6 billion, a deal that would mark the company’s largest known acquisition and arrive just months before an anticipated public offering expected later this year. Key Takeaways
Michael Kang’s grandfather did not own a toothbrush until he was 28 years old. Michael heard that story as a child, and it stayed with him in a way that most family history does not. As he grew older, he watched his father volunteer as a dentist at a free
One of the most consequential tax decisions a business owner makes is whether to elect S Corporation status. The decision affects self-employment tax exposure, payroll obligations, retirement plan options, and the long-term structure of the business. Done correctly, it can produce significant annual tax savings. Done incorrectly, it can create