
NRF Forecasts $1.013 Trillion in Holiday Sales as Black Friday Approaches November 27
The National Retail Federation expects U.S. retail sales in November and December 2026 to grow 4.2% to $1.013 trillion, faster than last year’s 3.1% gain to $972 billion. The forecast sets up a Black Friday on November 27 shaped by two forces at once: higher prices and steady consumer demand.















