
Understanding E-E-A-T: How Experience, Expertise, Authoritativeness, and Trustworthiness May Impact Search Rankings in 2024
Search rankings in 2024 are likely to demand more than just keywords and backlinks. Google’s E-E-A-T framework—Experience, Expertise, Authoritativeness, and Trustworthiness—has increasingly become a cornerstone of search engine optimization (SEO). For businesses to remain visible online, demonstrating credibility and delivering valuable, accurate content is becoming essential. Think of E-E-A-T as