TV advertising remains one of the most effective marketing methods during the holidays. While holiday shoppers look forward to sitting down to enjoy a break from all of their festivities, they are also constantly searching for the latest ways to make life easier. Knowing how to create an effective TV ad that targets holiday shoppers this season is easy when you use the following strategies.
Focus on Heartwarming Visual Storytelling
With TV ads, the visuals are just as important as the spoken message. Make sure to work with a production team that has access to vast amounts of stock footage clips and photos. Then, you’ll have the ability to choose from heartwarming visuals that encourage the target audience to take the desired action. Whether you want them to donate to a non-profit’s seasonal campaign or hope they’ll visit your local restaurant for a holiday meal, compelling visuals will have the biggest impact.
Work With a Creative Team to Craft a Compelling Narrative
Once you’ve reeled the target audience in with heartwarming visuals, the next step is to ensure that they understand the full message. Professional TV advertising packages come with the option of having a creative team help create a custom-written script that touches on all of the main points of your desired message for the ad. Then, you can use voiceovers done by trained spokespeople to establish the right tone. Including music also helps to drive the emotional response from the target audience that your company needs to earn their business.
Include a Clear Call to Action
The most amazing TV ad in the world is ineffective if you don’t tell people what to do next. A clear call to action should include information about your company, such as the name, phone number, and location if you want holiday shoppers to visit your location in person. You might also choose to include a website and phone number in the customer service line when you’re attracting online shoppers.
Determine the Desired Reach
Once you’ve crafted the perfect heart-touching holiday ad, your next step is to make sure the target audience sees it. You can work with your commercial production team to identify the intended reach and advertising methods to use based on your company’s goals. For instance, you might opt for local airtime if you have a small business that only attracts customers within a small range. Alternatively, you might prefer to air your commercial nationally for a broader reach. As you make this decision, you’ll also want to consider using online marketing strategies such as display ads and in-stream videos to maximize your advertising efforts’ impact this holiday season.
Creating a strong TV advertising campaign can help your company achieve higher growth when you monitor the annual profits at the end of the year. As you plan your TV ad, remember that working with a professional creative team gives you an edge over the competition. Professional services also allow you to use additional methods, such as pay-per-click advertising, to help you optimize the impact of your ad throughout the holidays.
Published by: Khy Talara
