When NW Premier – Creative Financial Solutions was first formed, the name and branding were carefully chosen to reflect prestige and authority. The black-and-gold palette, combined with the tagline “Creative Financial Solutions,” positioned the firm as a trusted and forward-thinking financial  consulting partner. Over the years, NW Premier lived up to its name, not just through its innovative tax strategies but by delivering tangible value to its clients—primarily real estate agents—by addressing their unique challenges and helping them thrive through the business obstacles.  

Now, in a bold step forward, NW Premier is evolving into Real Accounting – Real Solutions. This rebrand is more than just a change in name; it’s a reflection of the company’s journey, growth, and an unwavering commitment to serving clients with unparalleled clarity, efficiency, and results.

The Evolution: Listening, Learning, and Innovating

From the beginning, “Creative Financial Solutions” became the hallmark of NW Premier’s reputation, built on the innovative tax strategies and connections the team provided. But as the company worked closely with real estate agents—many of whom became business owners by default—they began to uncover critical gaps in agents’ financial systems like bookkeeping and accounting.

For years, NW Premier created customized financial and tax strategies, only to see their impact diluted due to execution issues with third-party bookkeepers or CPAs. Despite referring clients to trusted professionals, the sheer volume of referrals often overwhelmed these providers, creating delays, miscommunications, and missed opportunities.

The Turning Point:
In 2020, during the slowdown brought by the pandemic, the team had a breakthrough: Why not bring bookkeeping in-house? This wasn’t just about control; it was about ensuring their clients’ strategies were implemented flawlessly. This decision marked the beginning of a transformation and in 2021 the bookkeeping division was born.

The Rise of Bookkeeping and Beyond

Initially envisioned as a support service for consulting clients, the bookkeeping division quickly gained momentum early in 2021. A public survey revealed widespread dissatisfaction with traditional bookkeepers and CPAs, with common complaints of poor communication, lack of clarity, and missed opportunities. NW Premier stepped in to fill the void.

As word spread about their bookkeeping services, demand grew exponentially. Hiring their second employee cemented the realization: Bookkeeping wasn’t just an add-on; it was becoming the core of the business.

Fast forward to today, and the company has expanded yet again—this time integrating tax filing into their services. Real estate agents had been vocal about their desire for an all-in-one financial partner, and NW Premier rose to the challenge, reimagining their entire service model to make it possible. Now adding the tax service division to their company, they are completing their mission to be the one stop shop and financial advocates for real estate agents across the country.

Mike Ross said it best:
“We’ve learned from Gary V that if you’re a record label and wanting to sign a band, you do not sit in the crowd and judge the band. Instead, you stand behind the band and watch the crowd and their reactions. Our clients and prospects were telling us for years that they wished we would open up the tax filing division in our company. We’re finally at a spot to take their advice.”

Why “Real Accounting – Real Solutions”?

The new name embodies the company’s mission to provide practical, transparent, and meaningful tax and accounting services to its clients. “Real Accounting” underscores their dedication to clear, accurate, and actionable bookkeeping and tax services, while “Real Solutions” reflects their continued commitment to innovative strategies tailored to the unique needs of real estate agents.

Nathan Ganz, Real Solutions’ co-owner, sums it up perfectly:
“Our rebrand to Real Accounting validates the fact we will do whatever we can to be an advocate for our clients.”

The rebrand is not just about a name change; it’s about aligning the company’s identity with its evolving role in the industry. Real Accounting – Real Solutions is now a full-service partner for real estate agents, offering everything from strategic planning to execution under one trusted roof.

Looking Ahead

This rebrand also marks the beginning of an exciting new chapter for Real Accounting – Real Solutions. With a refined focus, expanded services, and a fresh identity, the company is poised to redefine what an accounting partner can be for real estate agents.

“Our journey has always been shaped by listening to our clients and evolving to meet their needs,” says Mike Ross, Co-Owner. “This rebrand reflects not just who we are but who we are becoming—a company that provides real accounting and real solutions for the real challenges our clients face.”

As they unveil their new identity, Real Accounting – Real Solutions invites clients old and new to join them in this exciting new era. Whether it’s bookkeeping, tax filing, or strategic financial guidance, the company remains steadfast in its mission to be the go-to, trusted financial advocates for real estate agents across the country.

To learn more about Real Accounting – Real Solutions, visit their website or email them at info@realaccountng.biz. You may also contact them through (971) 901-0443.

Published by Zane L.