One Adwave customer will receive a national ad during the 2027 professional football championship broadcast
FREDERICK, MD, February 4, 2026 — Adwave today announced Big Game Breakthrough, a national campaign built to spotlight a shift Adwave is making possible: small businesses can now advertise on television in a practical, affordable way. One Adwave customer will receive a national advertisement during the professional football championship broadcast on February 14, 2027, turning the most-watched TV moment of the year into a spotlight for what is now available to everyday businesses.
For most of TV’s history, the medium has been out of reach for many small businesses. Not because it was ineffective, but because the path in was expensive, complicated, and designed for big brands. Traditional TV advertising involved high production costs, long contracts, and often required a hefty budget that most small businesses simply couldn’t afford. This made TV seem like an inaccessible platform for those without the resources of larger corporations, leaving smaller companies to rely on more affordable but less impactful forms of marketing.
Adwave changes that by enabling businesses to create and launch TV campaigns without production crews, agencies, long-term contracts, or large minimums. This streamlined process breaks down the barriers that once made television advertising out of reach. With Adwave’s technology, even the smallest companies can now produce high-quality TV commercials and air them during prime time. This shift allows business owners to reach targeted audiences without the significant overhead traditionally associated with TV advertising, ensuring that even mom-and-pop outfits and local shops can get their messages out to potential customers.
Big Game Breakthrough is designed to make that shift impossible to ignore. The campaign offers the opportunity for one small business to showcase itself on the national stage, giving them exposure during one of the most-watched TV events of the year. The competition provides businesses with an opportunity to be part of an advertising revolution, one where accessibility and affordability are at the forefront. Through initiatives like Big Game Breakthrough, Adwave is not just changing the way small businesses advertise but empowering them to take control of their marketing in ways previously unavailable. Big Game Breakthrough not only levels the playing field for small businesses but also fosters a sense of community and collaboration, as businesses can share their stories and connect with a wider audience than ever before.
“Small businesses aren’t supposed to buy million-dollar TV ads, and that’s not the point,” said David Naffis, founder and CEO of Adwave. “The point is that TV is finally accessible. This campaign is a way to show the country that the mom-and-pop shop, the local service business, the new startup, they can actually be on TV now, starting with budgets that make sense. We’re highlighting that on perhaps the biggest advertising stage in the world.”
Beginning March 1, 2026, any paying Adwave customer can enter their TV commercial into the Big Game Breakthrough. Entries will be displayed publicly on Adwave’s website, where the community can view and vote for their favorites.
A panel of judges, including advertising industry veterans, small-business advocates, and entrepreneurs, will also evaluate entries based on creative quality, a compelling business story, and alignment with the spirit of small-business success.
The Top 10 finalists will be announced on November 20, 2026, and the winner will be revealed in February 2027.
Full details, including participation and entry rules, will be released on March 1.
About Adwave
Adwave is a TV advertising platform built for small businesses. The company enables companies to create professional commercials and run targeted TV campaigns without agencies, contracts, or large budgets.
Media Contact
press@adwave.com
Big Game Breakthrough is not sponsored by, endorsed by, or affiliated with any professional football league, team, or broadcast organization.
