By: Zach Miller

Introduction

Andy Fine is the founder of Sartoro, a brand that combines tradition, technology, and style through custom-made suits, all done online. During the pandemic, Andy recognized a fashion industry full of overpriced suits, rushed tailoring, and mass production that seemed to overlook individuality. This insight led to the creation of Sartoro, a brand that has garnered a loyal following and a growing number of satisfied customers.

Andy believes in providing quality without excess. Sartoro offers custom suits that are tailored to fit one individual: you. The brand uses a variety of luxurious fabrics, paired with a digital fitting tool that doesn’t require a traditional tape measure. Sartoro has made formalwear more accessible, offering convenience by allowing customers to get measured from the comfort of their home, thus lowering costs. Without a storefront, Sartoro’s suits are priced more competitively compared to many traditional retailers, with customers only paying for the fabric.

In this interview, Andy shares how Sartoro came to be, the challenges he faced competing against larger companies, and why he believes the right fit can help boost confidence.

Q1. Andy, Sartoro has quickly become associated with modern, purpose-driven menswear. What was your original vision when you set out to create a brand that redefines how ambitious men dress?

Andy Fine: When I founded Sartoro, my vision was straightforward yet ambitious: to offer an alternative to traditional menswear by creating suits that help ambitious men express themselves in a way that feels authentic. I wanted to challenge the old belief that suits must be stiff, uncomfortable, and purely formal. Instead, I saw them as a tool for self-expression—a way for men to convey confidence, individuality, and purpose.

From the beginning, Sartoro has been more than just clothing. It’s about reshaping how men perceive themselves when they enter a room. I envisioned a brand that blends timeless craftsmanship with modern innovation—where customization, accessibility, and purpose work together to allow a man to feel his most authentic self.

Q2. Purpose-driven fashion is a compelling concept. How do you translate that philosophy into tangible design choices and customer experiences at Sartoro?

Andy Fine: For us, purpose-driven fashion means that every decision—from fabric selection to fit and the overall customer experience—has a thoughtful intention behind it. In terms of design, this means offering precise tailoring, responsibly sourced high-quality fabrics, and customization that honors each individual’s preferences. Every Sartoro suit is created with the goal of reflecting who the wearer is and what he stands for.

When it comes to the customer experience, we’ve streamlined the online custom-suit design process to make it as easy and empowering as possible. Rather than a simple transaction, we offer an experience—choosing fabrics, details, and styling that align with personal goals. This is how we bring our philosophy to life—by providing men the tools they need to dress with clarity and purpose.

Q3. Sartoro’s clients often juggle high ambitions with demanding lifestyles. How does your approach to tailoring help them project confidence and individuality without sacrificing comfort?

Andy Fine: Today’s modern man needs a suit that can keep up with his fast-paced life. Comfort and mobility are essential. That’s why we incorporate stretch fabrics, breathable linings, and ergonomic tailoring techniques, allowing for full range of motion without compromising on elegance.

We also emphasize personalization. From lapel width to lining choices, every detail is crafted to reflect the wearer’s individuality. When someone slips into a Sartoro suit, they feel both comfortable and confident, knowing it’s tailored for their lifestyle, body, and personality. That blend of ease and identity is what makes true confidence possible.

Photo Courtesy: Sartoro

Q4. Your brand blends style, sustainability, and innovation. How do you ensure these elements work together without compromising the elegance of a classic suit?

Andy Fine: I believe elegance and responsibility should go hand in hand. Sustainability, for us, doesn’t mean cutting corners—it’s about making smarter, more conscientious choices. We collaborate with mills and suppliers who share our values, sourcing premium fabrics responsibly and producing in smaller, purposeful batches to minimize waste.

On the innovation front, we use modern manufacturing techniques and digital tools to make custom tailoring scalable without losing the artistry of the craft. The result is a suit that retains the timeless elegance of a classic garment while reflecting modern-day values. Style, sustainability, and innovation become interconnected rather than opposing priorities.

Q5. Many men adhere to traditional fashion norms. How does Sartoro encourage customers to embrace bold, mold-breaking style while still feeling authentic?

Andy Fine: We meet men where they are. For some, that means starting with a classic navy or charcoal but adding subtle details—a personalized monogram, a unique lining, or a more modern cut—that make it their own. For others, it’s about trying bolder fabrics, colors, and silhouettes.

Our role is to guide and inspire men to take small steps outside their comfort zones. We remind them that true confidence comes not from blending in, but from embracing authenticity. By allowing men the freedom to design a suit that truly represents who they are, Sartoro makes bold choices feel natural, not forced.

Q6. Looking ahead, what role do you see Sartoro playing in shaping the future of menswear for the next generation of leaders and change-makers?

Andy Fine: I see Sartoro as a bridge between tradition and the future. The next generation of leaders wants to look sharp, but they also want their choices to reflect their values—values like sustainability, individuality, and innovation. Sartoro is uniquely positioned to meet these needs.

Our role is to redefine what a suit means in the new era. It’s not just about formalwear; it’s a statement of identity and intent. As more men seek clothing that empowers them both personally and professionally, Sartoro will be there to help them dress not just for the job they have, but for the future they’re building.

Photo Courtesy: Sartoro

Summary

A suit is more than just fabric and thread—it’s confidence woven into form. It’s the quiet power of walking into a room knowing you look your best. Andy Fine’s vision for Sartoro revolves around this belief, and the brand has become widely recognized for its commitment to quality and individuality. Through the challenges of launching during uncertain times, Andy has stayed focused on one goal: creating garments that feel personal and timeless.

Sartoro’s journey shows that people want more than the standard offerings of fast fashion—they want care, fit, and the ability to express their individuality. As Sartoro continues to grow, it remains a testament to the fact that innovation isn’t always about chasing trends; sometimes, it’s about returning to craft and using new tools to make it accessible. Sartoro proves that this balance can lead to success.