By: Mae Cornes
Public relations can significantly influence a brand, particularly when public perception takes a hit. Recently, companies like Bumble and X have faced challenges in maintaining their image, dealing with criticism that has impacted their reputation and revenue. Bumble’s rebranding, which included a fresh look and new features, led to dissatisfaction among some loyal users who felt the company was shifting away from its original purpose. Meanwhile, X, previously known as Twitter, has experienced advertiser withdrawals and revenue declines due to ongoing disputes.
Baden Bower specializes in securing media coverage in top publications, offering companies a way to manage negative press and work toward regaining public confidence. Through targeted placements and strong industry connections, it helps brands reclaim control of their narrative.
Breaking Down the Problems
Bumble faced backlash when it introduced “Opening Moves,” a feature allowing men to message first in heterosexual matches. This was a significant departure from the original model, where only women could initiate conversations. The update, combined with an ad campaign that some found insensitive, led to frustration among users. Bumble’s Index score, which tracks brand health, reportedly fell from 1.7 to -4.3 within a few months. Some users felt the company had strayed from its original values.
X has encountered different but equally serious issues. Elon Musk’s takeover led to notable advertiser boycotts, resulting in significant revenue losses. Musk claimed that this boycott was orchestrated unfairly, but the damage was evident. X’s brand value has reportedly dropped from 5.7 billion to 673 million, and a substantial number of users have left. The company is now working to regain advertiser trust and user engagement.
Baden Bower’s Media Strategy
Public perception can be shaped by the right media coverage. Baden Bower helps brands work toward regaining control of their stories by securing placements in widely read publications. When a company faces backlash, visibility in respected outlets can strengthen brand protection strategies, helping shift attention to its strengths.
AJ Ignacio, the agency’s CEO, believes in making PR work harder for brands. “We make sure our clients’ stories are told by the right people, in the right places,” he says. Media exposure can enable companies like Bumble and X to refocus the conversation and begin to move beyond controversies.
Handling Backlash and Rebuilding Trust
Addressing public criticism often involves responding to complaints, clear communication, acknowledgment of concerns, and reinforcement of company values to help rebuild trust. Baden Bower helps brands craft messages that balance damage control with authenticity.
Bumble could benefit from emphasizing its mission of empowering women and fostering meaningful connections. A strong media campaign might feature user success stories while reaffirming its commitment to a safe and inclusive dating environment.
X might focus on efforts to improve user experience and attract advertisers back. A clear plan for platform improvements could potentially help restore credibility and rebuild business relationships.
Baden Bower’s ability to place stories in major outlets like Forbes and Business Insider helps ensure these messages reach the right audiences. For companies in need of reputation management, partnering with a publicist for hire can help ensure that the right narratives reach the right people.
The Power of Storytelling in PR
Public perception is often shaped by the stories people see and hear. Baden Bower analyzes trends and audience behavior to determine the most effective messaging strategies. Connecting with the right people at the right time can increase the chances of a positive response.
Bumble could benefit from sharing real-life stories of users who have found love through the app while also addressing concerns over recent changes. X might focus on improving user safety and creating a more attractive platform for advertisers.
Ignacio explains, “We’ve developed a process to secure guaranteed publicity. Our approach combines data, storytelling, and media partnerships to make sure our clients’ stories are heard.” This method helps brands like Bumble and X begin to recover from setbacks and attract positive attention.
Staying Honest While Repairing Reputation
PR can help a brand recover from setbacks, but transparency remains critical. Misleading the public or hiding important details can lead to bigger problems later. Baden Bower encourages honesty in all communications, helping brands stay credible while improving their image.
Bumble and X must demonstrate their willingness to listen to user feedback. To regain trust, they should take criticism seriously and communicate openly. Focusing on meaningful improvements and consistent engagement with audiences can help repair reputations over time.
Baden Bower’s expertise in media placements and storytelling makes it a valuable resource for brands dealing with bad press. Controlling the conversation and focusing on the right messages can enable companies to turn setbacks into opportunities. Public perception has never been more important, and the right PR strategy can play a key role in shaping it.
Published by Anne C.
