By: John Glover (MBA)
In the ever-evolving world of business, adaptability is essential. Chris Kostantewicz, the mastermind behind ck media, has demonstrated his ability to pivot effectively, cementing his reputation as a leader in the marketing industry. Since 2018, ck media has catered to a wide array of clients, successfully riding the wave of a booming market where advertising services were in high demand. However, by 2023, the economic climate began to shift, and Chris recognized the need for a strategic transformation that would future-proof his business.
As economic challenges loomed, Chris realized that continuing to serve a broad spectrum of clients without a focused niche could hinder his business’s growth. “I was starting to get a little discouraged,” Chris explained. “After running this as my main gig for so long, I began to worry that I wouldn’t be able to continue doing what I love if I didn’t evolve with the times.” It was this introspection that led to a pivotal decision—to narrow his focus and specialize in the dermatology sector.
Photo Courtesy: Chris Kostantewicz
From “Doubt” to “Derm”—A Natural Transition
Chris’s decision to hone in on dermatologists wasn’t made in a vacuum. Having previously worked with med spas and plastic surgeons, the shift felt like a natural progression. His encounter with a renowned celebrity dermatologist in Idaho solidified his new direction. “Meeting a high-profile dermatologist was a turning point,” he recalls. “I immediately realized this was the type of client I wanted to work with. They’re smart, diligent, and easy to collaborate with.”
In the world of business, the client relationship is everything. Chris understands this well and has built a reputation for fostering strong, personal connections with those he serves. “It’s not just about transactions,” he explains. “Behind the professional facade, everyone is human. Building a personal connection with clients makes them feel comfortable and ensures you’re on the same page. Regular communication helps you understand their needs better.”
Thus, DermLeads was born. Launched as a platform dedicated specifically to dermatologists and aesthetic derms, DermLeads grew rapidly, attracting leading physicians in the industry. “Our network has doubled each month, and we now have some of the biggest celebrity doctors in the space,” Chris says. He attributes much of this success to the power of word-of-mouth recommendations. “When one doctor trusts you, they spread the word within their circle. You gain a unique advantage when you specialize in a single client type.”
Photo Courtesy: Chris Kostantewicz/ @kostantewicz
Networking Rx: The Prescription for Success
The focus on dermatology has proven to be a wise choice. By narrowing his scope, Chris has been able to refine his service offering, establishing a reputation for excellence within a niche that offers tremendous growth potential. DermLeads has quickly become a go-to resource for dermatologists looking to expand their networks and elevate their practices.
Today, DermLeads operates under the umbrella of ck media, with its sights set on further growth. Chris envisions a future where DermLeads becomes an industry leader, not only connecting dermatologists but also fostering relationships with finest brands. “My dream is to create a company that could eventually be sold for millions,” he shares. “We’ve developed a proprietary system that strengthens relationships with leading dermatologists, while also offering them incredible networking opportunities within their own communities.”
Photo Courtesy: Chris Kostantewicz
From Scrubs to Suits: Chris’s Vision for DermLeads
The rise of DermLeads exemplifies Chris’s ability to pivot in response to market demands, all while staying true to his core values of building meaningful client relationships. As he looks to the future, Chris remains confident that DermLeads is on a trajectory toward even greater success, establishing itself as a dominant player in the dermatology field.
With DermLeads thriving and ck media at the helm, Chris Kostantewicz is well on his way to achieving his ambitious vision—creating a company that not only stands the test of time but also leaves a lasting impact on the dermatology industry.
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Instagram: @kostantewicz
Published by: Martin De Juan
