By: Mae Cornes
A beauty transformation is taking place in the heart of Manhattan’s Flatiron District. E&D Beauty Salon, once a small shop on Fifth Avenue, has grown into a well-known name in New York’s competitive beauty scene. This story reflects the salon’s vision, adaptability, and dedication to quality in an industry where standing out is essential.
From Fifth Ave to Fame
When Edgar Hakobyan opened E&D Beauty Salon, his goal was more than starting a business—it was to create a welcoming space. “We wanted a place where New Yorkers could enjoy a full range of beauty services in one location,” Edgar Hakobyan recalls. He did not expect this idea to quickly take E&D from a local favorite to a well-known name across the city.
In its first year, E&D Beauty Salon surpassed expectations, serving more than 25,000 clients. The salon quickly gained attention through positive reviews and a growing base of loyal customers. In a city known for its demanding clientele and intense competition, E&D’s fast growth is impressive.
Same High Standards, Fresh New Spaces
E&D’s success on Fifth Avenue inspired further growth. Seeing the high demand for their mix of traditional and modern treatments, Edgar Hakobyan decided to open a second location. “We saw a chance to bring the E&D experience to more New Yorkers,” he explains.
The expansion embodies a multifaceted elevation of the beauty experience. Each location has its own unique atmosphere, appealing to the varied preferences of New York’s beauty enthusiasts while maintaining the high level of service that made E&D Beauty Salon popular. It is a thoughtful mix of consistency and advancement that keeps the brand strong.
Beyond Hair: Beauty from Head to Toe
What makes E&D stand out in the competitive beauty market is its services that go beyond traditional hair care. From popular balayage techniques to advanced treatments like laser hair removal and microblading, E&D Beauty Salon has transformed itself into a full-service beauty destination.
“We see balayage as a way to enhance a client’s personal style, not just change their hair color,” says Edgar Hakobyan. This focus on personalization is applied to every service, aiming that clients leave feeling confident.
E&D does not just follow trends—it leads them. Offering both services and products, it taps into a growing industry trend. McKinsey & Company values this market at $57 billion, and it is continuing to grow.
Glam Goals, One Client at a Time
As E&D Beauty Salon expands its footprint across New York City, it exemplifies the successful fusion of vision and execution in the beauty industry. With plans to explore new technologies and treatments, E&D is not just participating in the future of beauty – it is shaping it.
In a city that never sleeps and a market that never stands still, E&D Beauty Salon has proven that with the right blend of quality and customer focus, it is possible to succeed and redefine an entire industry. As New York’s beauty environment advances, one thing is clear: E&D Beauty Salon is making its mark, one satisfied client at a time.
Published by: Nelly Chavez
