Migration has been characteristic of humans throughout the history of our species. Science does not know of periods when our ancestors did not change their residence. They moved in large groups in search of a better location for life.

Of course, ancient people did not have the same desires as we do today. They were guided by primitive principles. Has the food run out here? It’s time to find a new place. Has it become too cold or too hot at home? We need to find a new location with a climate that meets our needs. In addition, predators’ attacks and hostile tribes could lead to large groups of ancient people migrating.

Today, the situation is different. Means for living and food can be found in almost any corner of the world, and raids by predators and barbarians are no longer a threat. Other reasons have come to replace them.

Political factors often play a significant role in migration, with history offering numerous examples of people being compelled to leave their homeland due to political unrest, persecution, or conflict. Economic factors are also important, as many individuals seek opportunities for better earnings and improved living conditions.

In particular, there is now a large-scale migration from poor African countries to the USA and European countries. Some people want to find a place where they can unleash their talents and abilities. For example, a promising football player cannot build a great career in a small Asian country, so they move to Europe. Technical specialists from Eastern Europe moved to Western European countries because they had more opportunities.

The USA as a Popular Migration Destination 

The United States has long surpassed all other countries in the world in terms of the number of migrants.

Currently, the United States is home to a significant number of immigrants, making up a notable portion of the country’s population. Comparatively, Germany ranks second with a smaller immigrant population. This marks a historical parallel for the U.S., similar to immigration patterns seen in the late 19th century.

Russian-speaking people represent a large category of migrants in the USA. Their influx began at the end of the 19th century when safe and established transportation routes appeared.

During the era of Tsarist Russia, a large number of people from these territories emigrated to the United States. Another significant wave of migration occurred in the 20th century, a period marked by considerable upheaval. Key events such as the Russian Revolution, World War I, and World War II contributed to mass migration from what is now the post-Soviet region. Over several decades, a substantial number of people left their homeland to settle in the United States.

Political persecution also played a role, as the totalitarian regime exiled people to Siberia. Naturally, people wanted to save themselves and their families, so they wanted to change their country of residence. The democratic United States was an excellent fit for such purposes.

The next migration trigger was also a war. We are talking about the Russian-Ukrainian war, which began in 2022. A large wave of migrants from Ukraine rushed to the USA. Compared to pre-war times, their number increased approximately fivefold.

RusRek – A Comprehensive Platform for Expats 

Moving to another country is always stressful for a person. A migrant initially feels confused, helpless, and afraid. To make life easier for such people, the RusRek platform was developed 30 years ago. It helps migrants adapt to life in the USA more quickly and “painlessly”. As mentioned earlier, RusRek is a comprehensive platform. It consists of several media resources available to all migrants in New York and the USA.

Website 

The portal serves informational and social functions. On the website, migrants can find useful information about what is happening in their city. They have access to numerous ads posted by American companies or other migrants.

Here, one can find someone to renovate an apartment, help with moving furniture, repair household appliances, provide driver services, and so on. In short, migrants can improve their standard of living without much effort.

The website features a blog with five categories: migration aspects, economic topics, health, crimes, and general news.

The social function lies in the fact that migrants can find communication here. They can make acquaintances, help others solve problems, and address their own issues, as well as chat on various topics. In short, it is no wonder that such a platform as RusRek has been successfully operating in the USA for 30 years. It provides invaluable help to people who have just moved to the USA.

RusRek Radio Station 

It broadcasts at 96.3 FM. What is this radio station? Essentially, it is an informational resource adapted to the needs of Russian-speaking migrants.

Here, one can often hear news about the USA, the post-Soviet countries, Israel, European countries, and so on. There is also entertainment information: for example, about culture, music, movies, and technology. This information is provided in Russian, which is especially important for expats. No language barrier!

By listening to the radio station, one can learn about upcoming events that can diversify leisure time. These include music concerts, movie premieres, exhibitions, conferences, shows, sports events, and much more.

Perhaps the important news section on the radio station is the information regarding healthcare. The American healthcare system confuses many new migrants, so the RusRek radio station becomes a valuable assistant. The hosts talk about the latest achievements in medicine, American health insurance, the latest equipment, procedures, and so on.

And after a hard working day, expats can listen to relaxing radio programs about travel, famous people, and more. The management at RusRek understands that migrants, who are often stressed, need to restore their psychological balance and relax from time to time.

RusRek Newspaper 

You can get it in the New York subway. It is an excellent source of information for those who prefer reading to listening to the radio or surfing the web. The newspaper contains the important news for migrants.

Business Opportunities 

RusRek offers American companies effective tools to promote their services or products.

• Comprehensive business promotion. The RusRek team knows all about the needs, desires, and fears of Russian-speaking migrants in the USA. Specialists can help a company adapt its unique selling proposition to the target audience.
• Website ads. Businesses can use the RusRek portal as a free platform to post their commercial advertisements.
• Marketing research data. If a company wants to get detailed information about the migrant target audience, it does not have to conduct a survey or other marketing research on its own. There is an opportunity to use the information that RusRek specialists already have.

RusRek – a migrant assistant with 30 years of experience!

Published by: Holy Minoza