By: Dakota Blake
What if the secret to retaining your valuable employees was as simple as public recognition? According to Grant Lira and Gavin Lira of The Empathy Firm, acknowledging your team members in press articles and podcasts can make a significant difference in employee satisfaction and retention.
The Importance of Appreciation
Key team members often leave organizations because they don’t feel appreciated. The Lira brothers have identified a powerful yet underutilized tactic: leveraging media features to publicly recognize and appreciate employees. This not only boosts morale but also fosters a sense of loyalty and belonging within the team.
Leveraging Press Features
One effective method to show appreciation is by mentioning key team members in press articles. Imagine the impact on an employee when they see their contributions recognized in national media.
The Lira brothers recommend working closely with a publicist to strategically include mentions of deserving team members in articles.
Once an article goes live, it’s crucial to notify the team member. Grant Lira suggests sending an email with the article link and directing them to the specific paragraph where they are mentioned. This personal touch ensures the recognition feels genuine and significant.
Template for Recognizing Employees in Press Articles
Here’s a practical template you can use to notify your team member about their mention in a press article:
Subject Line:
I appreciate your hard work: a little surprise
Body:
Hey [TEAM_MEMBER_NAME],
I wanted to let you know how much I appreciate all your hard work. You have been doing such a great job, and it doesn’t go unnoticed.
We recently had the opportunity to get featured in a national publication and wanted to highlight some of what you’ve done for us in this article.
If you look at paragraph [PARAGRAPH_THEY_ARE_MENTIONED_IN], you’ll see where you’re mentioned.
Here’s the link: [ARTICLE_LINK]
Again, thank you so much. You deserve this recognition.
Best,
[SIGNATURE]
Utilizing Podcasts for Employee Recognition
The same concept can be applied to podcasts. During podcast interviews, the Lira brothers recommend highlighting the achievements of key team members. After the podcast episode is released, send the team member a link to the episode, along with the timestamp where they are mentioned.
This approach not only shows appreciation but also provides a permanent record of their contributions.
Template for Recognizing Employees in Podcasts
Use the following template to notify a team member about their mention in a podcast:
Subject Line:
I appreciate your hard work: a little surprise
Body:
Hey [TEAM_MEMBER_NAME],
I wanted to let you know how much I appreciate all your hard work. You have been doing such a great job, and it doesn’t go unnoticed.
We recently had the opportunity to get on a podcast and wanted to highlight some of what you’ve done for us.
If you go to [TIME_STAMP_WHERE_YOU_MENTION_THEM], you’ll hear what we had to say about you.
Here’s the link: [EPISODE_LINK]
Again, thank you so much. You deserve this recognition.
Best,
[SIGNATURE]
The Impact of Public Recognition
Publicly acknowledging the work of your team members through press and podcasts helps them feel valued and appreciated. According to Grant Lira, this strategy can significantly improve employee retention by creating a positive work environment where employees see their efforts recognized on a larger stage.
The Broader Benefits
Beyond retention, this tactic can also enhance your company’s reputation. Potential hires will see these mentions and understand that the company values and recognizes its employees. It sets a precedent that hard work and dedication are acknowledged and celebrated.
Final Thoughts
Grant Lira and Gavin Lira’s strategy of using media recognition to retain key team members is a simple yet powerful approach. By publicly appreciating employees in press articles and podcasts, companies can foster loyalty and satisfaction, leading to higher retention rates. This method not only benefits the current team but also attracts new talent, enhancing the overall strength and reputation of the organization.
In the competitive landscape of today’s job market, such innovative strategies like the ones The Empathy Firm employs can make all the difference in building and maintaining a dedicated and motivated workforce.
Published by: Martin De Juan
