By: Dane Montes

Family-owned firm founded in 2001, now placing 20,000+ associates daily, outlines a phased plan to bring advanced matching technology to North Carolina, New Jersey, New York, California, and Arizona.

NEW YORK, May 22, 2025 — Nationwide workforce-solution provider On Target Staffing (OTS) today announced plans to pilot an artificial-intelligence candidate-pairing platform in the coming months—an important step in the company’s evolving “Workforce Impact Initiative.” Once deployed, the system will combine real-time labor-market analytics and intelligent résumé parsing with OTS’s proven, high-touch recruiting model, aiming to help shorten time-to-fill while broadening access for veterans, recent graduates, and underserved communities.

“Our vision is to merge the efficiency of digital tools with the empathy our recruiters bring to every search,” said Roy James, Founder and CEO of On Target Staffing. “Rather than rushing an unproven solution to market, we’re carefully staging the roll-out so we can better understand local wage pressures, certification requirements, and workforce-development pipelines before scaling the technology.”

Why the Forthcoming AI Solution is Expected to Matter

Implementation, Not Hype — The platform is slated to launch first in warehousing, logistics, and light-industrial verticals—roles that often face ongoing national shortages. By starting small and measuring results carefully, OTS aims to move beyond tech hype toward gradual, evidence-based improvements.

• Five-State Focus — North Carolina, New Jersey, New York, California, and Arizona each present distinct labor-market dynamics—from tech-enabled distribution centers in Charlotte to advanced manufacturing near the Los Angeles ports. The phased pilot will allow engineers to adjust algorithms for regional wage levels, OSHA credentials, and multilingual environments before a potential nationwide expansion.
• Community Partnerships — In collaboration with community colleges and state workforce boards, OTS has already drafted modular curricula in OSHA safety, robotics, and SAP logistics. Once the AI platform is operational, these curricula will integrate directly into the matching engine, helping to align algorithmic recommendations with industry-recognized skills.
• Inclusive Recruiting — Planned features include bilingual chatbots, accessible mobile applications, and culturally aware frontline supervisors, supporting the company’s people-first philosophy even as digital tools take on greater back-office responsibilities.

A Two-Decade Track Record Informing a Tech-Driven Future

Founded in 2001 by retail veterans Roy and Elizabeth James, On Target Staffing has grown into a coast-to-coast, family-owned firm with forty-plus years of combined leadership and more than 20,000 associates placed every day. OTS maintains a strong placement success rate and is known for achieving same-day fills on critical roles. Its focus on speed without sacrificing quality has earned multiple service-excellence awards across sectors ranging from healthcare to finance.

“We’ve never pursued technology for technology’s sake,” noted Beth James, Co-Founder and President. “Every investment is filtered through a single question: Will this help people find meaningful work more efficiently and help our clients build stronger teams? Early sandbox testing of the AI engine indicates potential double-digit reductions in screening time while maintaining our hallmark hands-on coaching. These results encourage us to move forward to the pilot stage.”

What Comes Next

Pilot Validation (Late 2025) — Following internal stress-testing, the AI system will enter controlled trials across select facilities in the five focus states.

24/7 Applicant Support (Summer 2026) — AI-driven chatbots are planned to answer candidate FAQs around the clock, freeing recruiters to dedicate more time to relationship-building.

Free Online Upskilling (Aligned with National Roll-Out) — Certified logistics-technician and forklift-operator courses will launch alongside the matching engine to expand talent pools and support retention.

Phase-Two Expansion (2026) — Depending on pilot outcomes, OTS anticipates introducing the platform to five additional high-unemployment counties, further refining algorithms with diverse data sets.

About On Target Staffing

On Target Staffing is a nationwide, family-owned workforce partner specializing in warehousing, logistics, manufacturing, and light-industrial recruitment. Operating through more than 600 offices, the company combines data intelligence with personal insight to deliver fast, ethical, and inclusive hiring solutions that aim to strengthen businesses and communities from coast to coast.