By: Andi Stark

Jeanette Fritsch is rethinking how aging affects both the mind and body. She does not just accept that with age comes inevitable physical and mental decline. Instead, Fritsch views midlife as an opportunity to restore vitality and health, using science-based methods to target the hormonal changes that come with age. 

Her company, Adorable Life LLC, offers solutions for women over 40 who are experiencing unexplained fatigue, weight gain, mood swings, and other issues often tied to hormonal shifts. For Fritsch, these symptoms are not just a part of aging—they are a call to action.

“Women over 40 do not have to settle for feeling less vibrant,” Fritsch says. “We can restore energy, mental clarity, and physical well-being with the right knowledge and support.”

The company she leads has helped thousands of clients through individualized coaching, corporate wellness programs, and a growing certification course for health professionals. Fritsch’s approach speaks directly to women who, for years, have been told that certain changes are just part of life but who now seek tangible solutions to regain their vitality. 

The Foundation of the SRB&B® Method

Fritsch’s work is deeply grounded in science, which is why her SRB&B® method (stop, reset, build, and balance) stands out from more traditional wellness programs. This method focuses on restoring balance to the body’s hormonal systems, especially the complex network known as the HPAT axis. The HPAT axis connects the brain, thyroid, adrenal glands, and gut, all of which are central to regulating over 50 hormones and neurotransmitters in the body. When this system is out of balance, the effects can be felt in many ways: poor sleep, low energy, weight gain, and more.

These symptoms can be significant for women entering their 40s and 50s, but Fritsch is clear that they are not inevitable. “Many women do not realize that hot flashes and other symptoms are actually late-stage signs of hormonal imbalances,” Fritsch says. “The real changes start much earlier, affecting sleep, mood, digestion, and even cognitive functions.”

Her SRB&B® method aims to help individuals adapt to changes before noticeable symptoms arise. Clients often report positive outcomes, such as weight management, enhanced mental clarity, and improved overall well-being. Many have experienced reduced weight by following the holistic approach outlined in her method, without relying on restrictive diets or intense workout routines.

Supporting Performance in the Workplace

Fritsch’s program is not just about individual health. She has recognized that these same hormonal changes can have a major impact on professionals, particularly those in leadership roles. This led her to develop corporate employee improvement programs aimed at helping companies maintain performance and productivity among their aging employees. In these settings, Fritsch’s program addresses both men and women, though the challenges may appear slightly later in men.

For men, symptoms of exhaustion, high blood pressure, and difficulty focusing are often brushed off as signs of stress or overwork, but Fritsch has found that they can also be linked to hormonal imbalances associated with aging. In the corporate world, this can lead to burnout or a decline in productivity, especially in high-stress jobs.

“You cannot expect your employees to perform at their best if their bodies are not functioning properly,” Fritsch explains. Her corporate program gives companies a way to support their senior staff by addressing these issues at the source, which helps improve both health and job performance. Studies from the Harvard Business Review have shown that well-being programs often lead to increased productivity and better employee retention, and Fritsch’s method adds an important dimension by focusing on the physical challenges that come with aging.

Closing the Knowledge Gap in Wellaging 

Despite the growing attention on midlife health, many professionals—whether they are fitness coaches, nutritionists, or even doctors—lack the expertise to fully support clients over 40. A 2020 report from the Global Wellness Institute indicated that the wellness coaching industry is experiencing annual growth, but a small percentage of health professionals feel confident in addressing hormonal issues related to aging.

Fritsch emphasizes that popular approaches like meditation and work-life balance teachings, while beneficial in certain respects, often fall short when addressing the deeper biochemical changes occurring in midlife. “These strategies can help manage stress, but they don’t resolve the hormonal imbalances or deficiencies that drive symptoms like fatigue, weight gain, and cognitive decline,” she explains. “Focusing solely on these approaches is short-thinking. We need to tackle the biochemical issues at their core.”

To bridge this gap, Fritsch launched a certification program aimed at equipping health professionals with the tools to understand and address hormonal changes in midlife. Her SRB&B® certification offers health coaches, trainers, and medical practitioners the knowledge to provide more targeted, comprehensive care for their clients, focusing on the root causes rather than superficial solutions. “Too often, health professionals treat the symptoms without understanding the biochemical processes behind them,” Fritsch explains. “This program gives them the knowledge to address the root causes.”

Expanding Global Impact

Jeanette Fritsch’s next step in her journey involves the launch of a mobile app, which will make her programs more accessible to a broader audience. Her vision is to create a global network of certified coaches who can bring the SRB&B® method to individuals and companies worldwide.

As she plans for the future, Fritsch’s approach to aging well is grounded in both science and experience. Her method is not just about quick fixes or superficial solutions. Instead, she is focused on educating individuals about how their bodies work, giving them the tools to live healthier, more vibrant lives beyond 40.

“Aging does not have to be a process of decline,” she says. “With the right understanding of your body, you can live your premier years after 40.”

Published By: Aize Perez