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Logan Simmons and Zach Conley on Music Marketing as a Tool to Change Artists’ Lives

The music industry is a tough jungle to be in. With thousands of individual aspirants fighting to get to the top of music charts and billboards, it’s becoming almost impossible for newcomers to let their voices be heard. But entrepreneurs Logan Simmons and Zach Conley of Volume Digital prove that there’s nothing impossible in music marketing. One only needs the right support system and efficient tools to lead the pack.

Marketing is often known as a method of selling products. But two American entrepreneurs, artists, managers, and marketing moguls are striving to give the industry a more human face. Music marketing is valuable because it allows artists to establish lasting relationships with their audiences and leave an impression that could withstand the test of time. Beyond sales, it provides artists an avenue to showcase their personalities. Over the years, Logan Simmons and Zach Conley have been helping artists rise to the top through social media and influencer marketing.

Logan Simmons and Zach Conley aim to assist newly launched artists in their journey. The entrepreneurs and their team at Volume Digital have helped independent artists, record labels, and groups to scale their influence in the music industry by focusing on what they call “release support-based services.” The support artists get in their first few months in the industry determines how successful the rest of their run will be, and Volume Digital ensures that it will be a smooth ride.

Volume Digital takes music marketing to heart, understanding that every move could either make or break an artist. As a result, the company creates innovative strategies that will give its clients the right momentum. With their results-driven success, Volume Digital is widely recognized for strengthening the digital footprint for their artists and record labels, allowing them to dominate mainstream music streaming platforms and sites.

Home to some of the most competent marketing professionals in the game, Volume Digital is genuinely one of the best in the music marketing scene. Its in-house services, carried out by an internal team and digital network of passionate marketers, provide clients with a direct line of communication and services rather than contact with many names.

Both Logan Simmons and Zach Conley have always had a passion for entrepreneurship. The former shared that he was inspired to venture into business when he was 15 years old when he was traveling the country with an uncle who hosted antique “toy-buying events.” Together, they would travel across America to find the most unique antique toys and list them on eBay.

“These early experiences taught me the basics of both sales and online marketing. Additionally, I learned the life-changing possibilities of working for yourself and entrepreneurship as a whole,” shared Logan.

On the other hand, Zach Conley started his entrepreneurial journey at 21 years old. He used to work with multiple record labels as a digital marketing expert, where he helped artists increase their digital footprint. It served as Zach’s early foundation and allowed him to understand how crucial music marketing is to artists.

When Logan Simmons and Zach Conley met in 2017, they knew that there was a gap in the music industry, and they wanted to fill it. “It has never been easier to start a digital business and/or be an independent artist. We have great accessibility to reach mass audiences and a customer base compared to any generation prior to us,” explained Logan. Indeed, with multiple tools at their fingertips, there’s no stopping the two marketing moguls from making a difference. Volume Digital is already a top-of-mind choice for musicians and entrepreneurs, and under the founders’ leadership, there’s nowhere else for the company to go but up. Learn more about Volume Digital on their website.

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