US Reporter


Take a Self Care Escape with Luxury Foaming Scent Brand, Scent Theory

Scent Theory – Established in 2019 and headquartered in New York City, is a luxury-minded personal care brand offered exclusively in Walmart – their mission is to turn your hand washing routine into a moment of self-care with their premium foaming hand soap and sanitizers. Scent Theory is thrilled to announce the expansion of their popular line of foaming hand soaps to include a corresponding hand sanitizer in their top selling scents. The collection of soaps and sanitizers retail under $3.00 and are available to purchase at Walmart. 

Backed by research that proves fragrances have measurable effects on emotions, mood, happiness, relaxation and stimulation, Scent Theory’s core, seasonal and limited edition lines offer a ‘functional fragrance experience’ one pump at a time, either at the sink or between washes. 

“Not only is every product formulated to leave your hands feeling soft and clean, but they are designed to transport you to a sun-drenched citrus grove or a calming spring meadow. Our scents have been handcrafted based on the latest trends, consumer insights and feature some of today’s newest olfactive ingredients,” says Kevin Gindi, Scent Theory Co-Founder. For Spring, Scent Theory puts their research into motion with their new releases Eucalyptus Woods, Lemon Cloudberry, Lavender Geranium, Sea Moss & Water Mint and Sweet Almond & Sandalwood and more while continuing to offer fan favorites, Wild Black Cherry, and Vanilla Coconut. “We are excited for the customer to get a much needed daily break from their routine and experience the power of scent that evokes memories and inspires emotion,” adds Gindi. 

For 2022, Scent Theory has refreshed their packaging to feature bold, story-driven graphics. In addition, they’re rolling out a new tagline ‘Take a Moment to Get Away any Time of the Day’ and a refreshed website that features an interactive scent quiz. The sophisticated labels add a bit of luxury to your sink counter while a color-coded system now makes it easier for the customers to quickly recognize their favorite fragrance notes and scent families. 

One of the fastest growing personal care brands in Walmart, Scent Theory has built a reputation for providing specialty-level products that are typically offered at high end retailers, at an affordable price. Scent Theory artfully combines the fashion, fragrance, and functional trends in the personal wash category. 

“I purchased Scent Theory because of the reviews and I am so glad I did! As a mom of 4 I have tried a lot of foaming soap brands. Not only do I feel great knowing that these products are made with safe ingredients, I have yet to find a scent I haven’t loved. I am so glad we found Scent Theory. We will be lifetime users!” – Sarah, E. 

About Scent Theory: Scent Theory creates sensorial self-care products that enhance consumer’s daily lives! The US-based manufacturer aims to provide consumers with a self care escape every time they wash – at an affordable price. All Scent Theory products are enriched with essential oils and free of parabens, phthalates and harsh chemicals. To learn more about Scent Theory & their products, click here: and join the conversation with Scent Theory on Instagram at

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