By: Taylor Graveline

Imagine spending hours researching the perfect car online, only to arrive at the dealership and discover it’s not available. Or maybe you received a trade-in estimate, but once you’re in-store, it was way less than expected. These frustrations aren’t just common bumps in the road–they create a disconnect between dealerships and the modern consumer, eroding trust before the purchase process even begins. In fact, 87% of Americans report feeling frustrated by the car shopping experience.  

David Boice, CEO and Co-Founder of Team Velocity, believes this broken system can be fixed and is determined to see it through. Team Velocity, the top-rated customer experience platform for car shopping, leads this transformation in the automotive industry. Team Velocity is making the car buying and vehicle ownership experience seamless for everyone involved, addressing and improving outdated processes, prioritizing the customer experience, and building trust through technology.

Consolidating Tech Stacks for Modern Consumers

At the heart of this broken system is a reliance on outdated and overly complicated tech stacks. While consumers want a seamless digital experience, most are faced with disjointed systems that don’t communicate effectively. Between the buzzwords of AI, CDPs, and hybrid retailing tools, many dealerships are left with a fragmented system that confuses consumers and even their own staff.

Team Velocity’s Apollo platform cleans up this clutter by consolidating all these tools into one streamlined system. From browsing inventory to getting pre-approved, the entire car-buying process can now be done through one connected platform. This makes the car-buying journey easier and less complicated for both the consumer and the dealer, reducing errors, delays, and unnecessary frustrations.

A Transparent Process Empowers Informed Buyers

52% of Americans experience car-buying anxiety, and transparency is the key to easing that discomfort. Buying a car is a milestone, and consumers want to feel confident in their decisions. Yet, they often feel blindsided by hidden fees, inconsistent trade-in values, and unclear pricing.

Fortunately, companies like Team Velocity present a solution to these opportunities by offering pre-approvals, accurate trade-in values, and clear MSRPs, all upfront. The Apollo platform empowers consumers to walk into the dealership ready to buy, knowing exactly what to expect. No more surprises or last-minute negotiations—just a clear, transparent process that builds trust from the start. This transparency helps consumers genuinely feel the excitement of getting a new car and focus on the process, which in turn establishes the dealership’s efficiency by eliminating the back-and-forth shenanigans that usually delay purchases.

The Power of Personalization

Consumers have grown accustomed to personalized experiences in other aspects of their lives—so why should car shopping be any different? Team Velocity’s Apollo takes a page out of the “Amazon Effect,” where personalized suggestions and seamless experiences have become the norm.

The Amazon Effect refers to the way consumer expectations have changed due to the convenience and efficiency of online shopping, particularly with platforms like Amazon. When buying a car, this effect means that customers now expect a similar level of ease and transparency in the car-buying process.

For instance, just as you would look at prices, check reviews, and buy items online, you’ll probably want to approach car shopping in a similar way. It’s important to have all the information you need right at your fingertips, to compare prices easily online, and to feel comfortable with the buying process without any external pressure.

Team Velocity has successfully integrated this experience into its services and platform by boosting its online visibility, offering virtual vehicle tours, and ensuring clear pricing for customers. They can tailor the car-shopping experience to the individual’s needs by recommending vehicles based on previous searches or sending updates when a preferred model becomes available. Their Customer Experience Platform creates a customized journey that feels intuitive and supportive, which also increases the likelihood of a sale.

“Personalization is a huge component in modern CX measurement. AI has allowed companies to sync and personalize communications across all touchpoints, which significantly enhances the impact of our interactions with customers and reduces friction points,” says Brittani Boice, Team Velocity’s Senior Vice President of Marketing. “Some metrics can track personalization efforts, such as engagement rates with tailored content. For example, if a consumer repeatedly clicks on certain car models within certain price ranges, AI can personalize websites to tailor this content and track the rates. You can also effectively track the impact of personalization by analyzing how personalized communications affect customer behavior and satisfaction.”

Team Velocity’s Seamless and Transparent Approach to a Stress-Free Experience

When the car-buying process is streamlined, the benefits for both shoppers and dealers become endless. Consumers can make well-informed financial decisions without feeling overwhelmed or pressured. Meanwhile, dealerships can sell cars more efficiently, reducing time wasted on negotiations.

Team Velocity’s innovative approach is changing the landscape of car shopping, making it simpler, more transparent, and more tailored to modern consumer expectations. As David Boice puts it, “The more seamless we make the experience, the more everyone wins.”

Team Velocity is transforming the car-buying experience by streamlining technology, ensuring transparency, and personalizing every step—proving how these changes are making car shopping easier and more stress-free than ever.

Published by: Nelly Chavez