By: Vanilla Heart Publishing
The eyewear industry has evolved significantly over the past few decades. What was once a niche market catering mainly to those with vision impairments has grown into a thriving global industry, blending fashion with function. Sunglasses, in particular, have transitioned from mere eye protection tools into fashion statements, becoming an essential accessory in everyday wear. As consumers become more conscious of style and health, they seek eyewear that suits their aesthetic and meets quality and safety standards. In this expanding market, the demand for variety and affordability continues to rise, prompting businesses to adapt and innovate.
Against this backdrop came the formation of Just Sunnies—an Australian company that was launched in 2007. Launched in Queensland, Australia, Just Sunnies evolved into an online retailer intending to offer quality sunglasses for cheaper prices. The company’s founder already had plenty of experience in eyewear but felt there was room for an online business. His vision would be to provide more products than the conventional store, which some might need more than others, while capitalizing on the growing e-commerce trends. Just Sunnies was founded on the philosophy that Australians need access to a vast catalog of sunglasses at or around retail.
Just Sunnies was the latest entrant as one of the world’s leading online retailers of sunglasses in Australia. The company boasts more than 14,000 sunglasses from over 130 different brands. They range from household names like Ray-Ban, Oakley, and Prada to many other global and local labels. Due to the wide range, it helps the buyer opt for a wide range of styles, price points, and features, thus making the company a notable name in the Australian eyewear market.
The founder’s background in the sunglass industry helped define the vision of Just Sunnies. He previously worked at Bright Eyes Sunglasses, where he learned not only under the tutelage of industry veterans Ralph Edwards and Geoff Harbert but also learned to understand the requirements of the customer. His experience and knowledge of customer demands led him out of Bright Eyes in 2007 and into the online space. He chose the right time to do so since more retailers went online to complement consumers’ preference for now easy shopping from home.
Just Sunnies is known for offering a variety of eyewear options, including sunglasses and safety glasses for outdoor use. The company has dedicated itself to promoting and supporting Australian brands, aligning with its mission to provide choices while supporting local businesses.
Almost a year after its introduction, Just Sunnies expanded by opening the Optical branch. The service provides customers with added prescription lenses on sunglasses and optical glasses, thereby completing their experience. The Optical branch of Just Sunnies offers over 6,000 sunglasses and glasses with personalization options, providing a range of fashionable and practical eyewear choices.
The Optical branch was a much-needed addition to Just Sunnies’ company portfolio. The company offers customizable lenses. Therefore, customers can self-design the eyewear they want according to their needs. Whether the customer needs prescription sunglasses for daily outdoor adventures or prescription eyeglasses with anti-reflective coatings to counter glance reflections at work, the brand provides various lens options. In addition, Just Sunnies partners with several lens manufacturers, offering customers a range of standard lenses and advanced lens options.
In addition to its extensive product list, Just Sunnies has gained recognition in the business world, receiving several business and retail industry nominations. Just Sunnies is a nominated business for the 2022 Gold Coast Business Excellence Award, further establishing the company as a significant player in the Australian retail market. The company has received recognition for its marketing efforts, including a nomination for Email Marketing at the All-Star Bash Nominations in 2021 and a nomination for Technology Champion at the Online Retailer ORIAS Awards in 2023.
In summary, Just Sunnies has established a presence in the Australian eyewear market. The company focuses on offering a variety of products, with an emphasis on local brands and innovative approaches to prescription eyewear. Its diverse product range has helped it grow from a small, local business to a recognized name in the industry.
Published by Tom W.
