Contributor: Amy Cohen
Out with the old, in with the new! On average, brands undergo a style make-over once or twice every ten years and now one of the best Gluten Free vitamin supplement brands on the market, FORTE NATURALS, has just debuted their new package design. “We wanted a fresher look but we also wanted to maintain our iconic tropical feeling and palm leaf design for our vitamin supplements,” explains FORTE NATURALS CEO & Founder, Brianna Meighan.
FORTE NATURALS created a beautiful new packaging design for their Gluten Free vitamin supplement line. The bottle color was changed from dark green to white to give it a fresher look. The label graphics were enhanced while also remaining true to the integrity of its original product label design. The FORTE NATURALS product packages changed from its original black background to a new white background, also adding more color and overall brightness to the package design. “The FORTE NATURALS brand is synonymous with high quality, natural ingredients and so we wanted to be sure that our new vitamin supplement packaging design would reflect this promise,” CEO & Founder Brianna Meighan explains.
Brands typically undergo a branding identity redesign or overhaul for one of the three following most common reasons:
Brand Mergers and Acquisitions
When a brand or business changes ownership, oftentimes, the next move is to immediately rebrand and introduce a new image. With brand mergers and acquisitions, the new company owner may wish to communicate that the brand no longer forms part of the former organization.
Brand Repositioning within the Marketplace
When a brand seeks to align itself with a new market segment, oftentimes, a rebranding is absolutely essential. Depending on the industry and segment, a brand may seek to be considered more “high-end” or perhaps it wishes to target a specific demographic such as “for KIDS.”
Outdated Image Requiring a Brand Identity Update
By far, one of the most common reasons for corporate rebranding is for the simple reason that the design is just out of date and no longer resonates with its audience or customer. Design trends change with time. What is considered modern and innovative in terms of design today is very different from what was considered current or trending for the 1960s or 1980s.
However the decision to change a brand’s design identity can present concerns when doing so. “FORTE NATURALS launched in 2015 and at that time, our Gluten Free vitamin supplements were only available for sale on Amazon.com. Our FORTE NATURALS Zinc 50mg has over 1,000 5-star customer reviews on Amazon.com and we were concerned that our loyal customers would not recognize us if we changed our package design,” explained FORTE NATURALS CEO & Founder Brianna Meighan.FORTE NATURALS has come a long way since its launch on Amazon.com in 2015. Now in 2021, FORTE NATURALS has expanded into over a dozen immunity boosting vitamin supplements for Adults and Kids with their most popular and best selling vitamin supplements: FORTE NATURALS Zinc 50mg, Collagen Peptides Pills, Vitamin D3 5000 IU with Organic Olive Oil, Vitamin C gummies for KIDS and ADULTS, Elderberry gummies for KIDS and ADULTS, Vitamin B Complex with Folic Acid and of course, FORTE NATURALS Vitamin C Liposomal Complex with Sunflower Lecithin.
FORTE NATURALS vitamin supplements are available online, Amazon.com, and now FORTE NATURALS is also available in WHOLE FOODS MARKET grocery stores. Follow FORTE NATURALS on Instagram for updates and coupon discounts.