By: ValueTech
Truvid held a remarkable event at the exclusive Hilton DoubleTree Hotel in Taipei, bringing together key partners and team members from the Asia-Pacific region. With an 86% attendance rate, the gathering underscored Truvid’s deep commitment to the Taiwanese market. It highlighted significant developments, including launching a new console, diverse content types, and strategies for navigating the post-cookie landscape.
A Pioneering Force in Digital Video Advertising
Truvid, a pioneering force bridging the gap between publishers, content creators, and advertisers, continues to drive captivating video experiences and optimize monetization opportunities. The event commenced with an insightful keynote by Co-Founder & CEO Roee Lichtenfeld, who discussed the transformative power of digital video advertising.
He shared compelling statistics: 94% of people stated that watching a video has influenced their purchase decisions. Digital videos are 53 times more likely to generate first-page search results. They boast a sixfold higher engagement rate compared to display ads. The global digital video ad spend is expected to grow at a compound annual growth rate (CAGR) of 6.04%, from $191.3 billion in 2024 to $241.9 billion in 2028. Mobile ad spending accounted for 69% of digital video advertising in 2023. Moreover, short-form video ad spending is projected to surge at a CAGR of 50.9% from 2017 to 2028.
Roee also highlighted Truvid’s significant impact on Taiwan over the past six years. From 2022 to 2023, Truvid achieved a remarkable 71% year-over-year revenue growth, managing over 15 geographical markets.
Photo Courtesy: Truvid
Co-founder and CPO Ron Nahum unveiled the Truvid Platform 2.0, marking a significant shift from managed services to a comprehensive, self-service model. Key features include enhanced user management, an upgraded API, and advanced content discovery tools.
The platform’s pre-launch is scheduled for June, with a full launch in July and a complete migration by September. Future upgrades will incorporate Own Demand, 1st Party Data, Content Tags, Dynamic Playlists, and new content types.
Navigating the Cookieless Future
Aviad Zamir, BizDev & Demand Operations Director, addressed the challenges and strategies for publishers in a cookieless world. With reduced targeting accuracy and ad relevance post-third-party cookies, publishers face lower ad revenues and diminished user experience, while advertisers grapple with higher campaign costs and reduced effectiveness.
To counter these challenges, publishers are encouraged to focus on first-party data collection through user engagement and consent, zero-party data by encouraging user registration and exclusive content, and contextual segmentation and pre-classified supply channels based on site verticals, keywords, and user interests.
Truvid’s targeted initiative in 2021, focusing on Women/Beauty, Health, and Food/Groceries, demonstrated success with a 33% increase in publisher eCPM, a 2.4x overall publisher revenue, and a 34% rise in overall volume.
The Google & IAB Announcement of Video Publisher Policy Updates
The event also featured a session on the recent updates to Google and IAB’s Video Publisher Policy, announced on April 1st, which started to be applied in the last two weeks. Dennis Hsu led this session for the Truvid Taiwan team, emphasizing Truvid’s readiness and proactive measures to prepare their publishers for these changes. Key points included the tightened definition of instream content, leading to fewer bids on muted ad slots, and the importance of ad placement, where sidebar spaces should be canceled, and autoplay must begin only when the player is 50% visible.
Truvid has taken comprehensive steps to address these challenges, ensuring high-attention impressions for advertisers, increased ad revenue, reduced complaints for media, and an excellent user experience with high-quality content for audiences. Their solutions include dynamic ad inventory declaration, flexible volume and frequency settings, and a focus on high-quality audio content.
Looking ahead, Truvid aims to continue iterating its product for more flexibility, helping media correctly declare ad inventory, optimizing revenue, and consistently bringing in premium content. By raising player positions, accelerating sticky ad activation, utilizing in-house video content, and enabling audible advertisements, Truvid remains committed to providing quality digital media solutions in a rapidly changing landscape.
Photo Courtesy: Truvid
Wrapping Up
The event concluded on a high note with a fun-filled Kahoot game, where participants competed for exciting prizes, including an iPhone for the first-place winner. Attendees were also treated to thoughtful gifts as tokens of Truvid’s appreciation for their collaboration and partnership.
Truvid’s event in Taiwan was a meeting and a testament to its ongoing innovation, growth, and dedication to fostering strong partnerships in the ever-evolving digital media landscape.
Published by: Khy Talara
