Giving out promotional apparel items is a way for businesses to increase their brand awareness, attract potential new clients, and stand out from similar companies. For those reasons, it is not surprising companies use apparel to achieve those goals. Here are five types of promotional apparel a company should use.

Hats

Hats make for a great promotional item because their appeal is broad. Everyone can wear a hat. There is no need for any specific market research. People wear hats for many reasons, from keeping their heads warm to shielding their eyes from the sun. People will reach for a favorite hat. When a company gives out a well-made, durable hat, the person who always wears that hat becomes a walking billboard.

Socks

When considering what promotional items to use, socks probably do not make the top of your list, though they should. Socks are becoming a popular choice for a promotional item. Why? Well, almost everyone wears socks. Also, they are just fresh enough that people look twice. They will stand out in the sea of keychains, magnets, cups, and stickers. Also, socks have a personality of their own. The crazier the design, the better. People like unusual things, and what a great conversation starter. Socks come in a variety of lengths and materials. Choosing something within your marketing budget will not be difficult.

T-shirts

T-shirts are a common choice for promotional items for many reasons. People like t-shirts. Plus, a t-shirt can last for a long time. So, every time someone wears that t-shirt, they advertise your business. T-shirts also make great conversation starters, especially if your logo or design is unique. Just think about how many potential customers you reach every time someone wears your shirt at the mall or the grocery store. Walking billboards are a great way to advertise.

Bags

The push to eliminate plastic bags has grown over the recent years. More and more people are carrying a reusable bag, especially a tote bag. Bags are a way to show that your company cares about the environment. Bags have more surface area to work with than other traditional promotional items. You can go big and bold with your design. A bag gets repeat use, meaning constant visibility for your brand. Bags offer practicality and can serve multiple purposes, such as carrying library books or an extra pair of shoes when traveling. They are not something that gets tossed away or forgotten in the back of the closet. Bags are also cost-efficient, especially when ordered in bulk.

Sunglasses

Sunglasses are fun promotional items for all ages. They are practical and fun. Sun protection is necessary, and sunglasses help protect the eyes. Sunglasses are also a fashion statement. They come in a variety of styles and shapes. Lenses come in hearts, squares, ovals, and other non-traditional shapes. Consider finding a shape that fits your brand. Sunglasses are also easy to brand. Whether you put your logo on the frames of the glasses or the lenses, you will have plenty of space for your brand without intruding on someone’s line of sight.

Published by: Khy Talara