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4 Ways to Incorporate Branding on Interior Building Signage

4 Ways to Incorporate Branding on Interior Building Signage
Photo: Unsplash.com

Signage and materials are powerful tools for business owners who know how to incorporate branded images, logos, typography, mission statements, and color schemes. In public spaces, private offices, retail stores, and expansive corporate venues, interior signage has the potential to deliver your organization’s identity, culture, and values to employees, customers, and guests. Here are four practical and budget-friendly ideas to enhance the branding of your business’s interior work and meeting spaces.

1. Maintain a Uniform “Brand Voice”

There’s much more to “brand voice” than communicating via website copy and in formal written reports. Companies that offer modern graphic solutions help owners extend that voice into the style and tone of their interior graphical signage. It’s imperative to align signs and graphics with the overall brand personality. For instance, if the company has a fun, informal image, use casual, playful language on signs and graphical displays. This kind of alignment conveys the feel of the brand in subtle and powerful ways that can make a lasting impression on people.

2. Employ Appropriate Materials

Amid all the emphasis on type styles and text, don’t forget the power of finishes and materials when it comes to conveying your organization’s ethos. Branding is a potent tool that has many facets. For example, an engineering firm might decide to use reflective metal and glass surfaces to give the impression of modernity and cutting-edge innovation. Or, a clothing designer could employ fabrics and natural materials to show off their brand identity.

3. Leverage the Power of Your Logo

While it’s essential to have a logo that conveys your company’s personality, it’s equally important to use the image wisely. It’s a core component of your brand identity and should be used on visible signs, like in reception areas, at entryways, and on directional signage. Avoid making the logo the main focus in these instances. Instead, use it in an understated way that lets it blend in with other design features.

4. Use Consistent Typography and Colors

Some business owners decide to rebrand when they realize there’s no designated company-type style or color scheme. Once you have a consistent color and type arrangement, it’s easy to enhance brand recognition and create an engaging, memorable experience for everyone who visits or works in the space. For instance, consider using your brand colors on safety signs, room numbers on doors, and directional signs throughout the building.

Shape Your Path

Want to reinforce your company’s brand identity and give workers and guests a unified visual experience? A great way to achieve those goals is to incorporate branding into all the signage within the organization’s workspace. The effort should focus on using consistent type style and colors, placing the company logo in select locations, making sure graphics and text align with the brand voice, and using materials that suit the kind of goods and services you provide. There’s more to signage than meets the eye, which is why businesses of all sizes pay particular attention to signage on the insides of their buildings and offices.

 

Published by: Khy Talara

(Ambassador)

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