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6 Ways Touchscreen Technology Can Raise Holiday Sales

6 Ways Touchscreen Technology Can Raise Holiday Sales
Photo: Unsplash.com

According to the National Retail Federation, holiday sales in 2024 were expected to increase by 3.5%; this forecast includes brick-and-mortar, e-commerce, and hybrid purchase transactions. Despite e-commerce sales growing at an accelerated rate, brick-and-mortar stores continue to generate more revenue during the holiday shopping season. Many retailers are realizing that some of the convenience shoppers enjoy from e-commerce can be offered at physical stores with touchscreen technology. With this in mind, here are six touchscreen strategies you can implement to potentially boost sales this holiday season:

1. Self-Checkout Kiosks

Efficiency during checkout is a solid strategy to motivate shoppers to return to your store during the holidays. With self-checkout kiosks, you can expedite the checkout process, reduce wait times, shorten lines at the cash register, and give shoppers a good reason to visit your store again. According to recent market research, more than half of all American retailers have installed self-checkout stations at their stores.

2. Digital Signage

Although physical signage continues to be very effective for retail stores, particularly to promote discounts, younger shoppers are warming up to in-store touchscreen displays that remind them of smartphone interactions. Dynamic content like advertisements, product information, and promotions can be effectively displayed with touchscreen technology, and it can invite interaction. Needless to say, digital signs that display video clips tend to be more effective.

3. Interactive Product Displays

This is one of the highlights of the high-tech Amazon Go convenience stores. With interactive product displays, retail customers can enjoy shopping experiences that remind them of all the information they can get with e-commerce transactions. Touchscreens allow you to showcase product information, complete with reviews and comparisons. One feature of digital displays that many shoppers enjoy is the search function; each touchscreen you set up next to a product should allow shoppers to search for other products on your store shelves.

4. Personalized Shopping Experiences

This strategy can be implemented along with digital signage and interactive product displays. The building blocks of personalized store experiences are product recommendations, promotions, and discounts, all of which can be coded into retail touchscreen displays to tailor the shopping experience. Of all the strategies that Amazon Go stores rolled out during their trial period, personalized shopping was one of the most effective and appreciated by shoppers.

5. Mobile Point-of-Sale (mPOS) Devices

If you operate a cloud-based POS system for your store, you should have at least one or more touch-enabled mPOS devices linked to the POS network. These devices facilitate checkout transactions anywhere in the store, thus enhancing customer convenience and increasing sales opportunities. A recommended technique for the holiday season is to deploy mPOS devices whenever the lines for checkout stations start getting longer.

6. Consumer Data Collection and Engagement

Imagine setting up a touchscreen for a holiday-themed trivia game that rewards shoppers with points or discounts. As customers interact with the game, they provide information such as their email address or phone number, allowing you to build a customer database. You can then use this valuable data for marketing campaigns, personalized offers, and loyalty programs.

Published by: Holy Minoza

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