By: Ayeshah Somani

Open almost any kitchen drawer, and you’ll likely find the usual suspects: cracked lids that never quite fit, plastic containers missing their match, and a collection of bags meant to keep things fresh but usually just add to the mess. They were designed to make life easier. Instead, they often become a quiet kind of nuisance we’ve all learned to live with.

That everyday kitchen frustration was exactly what Ross and Tess Nelson wanted to address when they started Smootheeze. They weren’t trying to reinvent the wheel; they simply wanted to create something that would make smoothie prep a bit easier. Their silicone trays are straightforward, plastic-free, and designed to fit how people prep, freeze, and blend ingredients—without the usual complications. And for those looking to cut back on waste and clear a little space, physically and mentally, Smootheeze is gaining attention as a useful upgrade.

When Convenience Becomes a Challenge

Plastic used to seem like the easiest option to store frozen ingredients. Toss some fruit in a bag, snap on a lid, and call it a day. But over time, it has become more of a hassle than help; cracked containers, missing lids, freezer bags that never quite seal the way they should. It’s a frustration that many are starting to recognize.

That’s where Smootheeze comes in. Ross and Tess designed trays that aim to work the way we wish all kitchen tools did: easy to use, easy to clean, and ready when you are.

Smart Design Meets Everyday Use

Smootheeze keeps it simple with two primary trays: one for bananas and one for everything else. The Easy Banana Freeze Tray features four fitted spots to hold peeled bananas, helping them freeze individually instead of in a large, solid block. If you’ve ever struggled to pull frozen fruit out of a bag, this is a thoughtful solution. Similarly, The Easy Freeze Smoothie Prep Tray offers nine half-cup portions, ideal for items such as berries, chopped fruit, or leafy greens. The color-coded design makes it easier to identify contents at a glance.

The trays are made from premium, food-safe silicone, free from plastic, unusual coatings, or materials that crack after a few uses. They are dishwasher-safe, easy to stack, and designed to work simply. No overthinking, no clutter—just a practical way to prep and freeze ingredients you already use.

Photo Courtesy: Smootheeze

Rooted in Real Life, Built with Purpose

The company’s focus is on what matters, such as using responsibly sourced materials and setting aside a portion of their profits to support causes that contribute to a more sustainable and healthy environment for everyone.

The Hidden Weight of Plastic Fatigue

Plastic fatigue isn’t just about waste. It’s the quiet stress of dealing with containers that leak, lids that don’t fit, and ingredients you meant to use but ended up throwing away. It’s the constant workarounds that slowly start to feel like a burden. Smootheeze trays help ease that strain. They are simple, sturdy, and designed to meet the needs of everyday users.

People who have tried them say the difference is noticeable: You prep once, stay organized, and blending becomes easier, making daily tasks more manageable without a complete kitchen overhaul.

Design That Respects the Routine

The trays help you freeze what you need and keep things organized, without creating a mess. With mini trays on the way, Ross and Tess are bringing Smootheeze trays to freezers of all sizes, while staying true to what works: practical, well-made tools that fit seamlessly into daily life and simplify small tasks.

More Than Just a Container

Smootheeze was created with what people already do in their kitchens: freezing ingredients, staying organized, and making smoothies. The trays are straightforward tools that help make these tasks easier.

If your freezer is feeling a bit too chaotic, Smootheeze could be worth considering. Built to last and easy to use, it’s a practical upgrade that can make everyday smoothie prep more enjoyable and efficient.