By: Paula Fee

In a marketplace saturated with logo-heavy athleticwear and fleeting fashion trends, one collaboration is taking a noteworthy stand: the UNRL x Volition America collection. More than just a capsule of premium performance apparel, this partnership is a celebration of purpose, patriotism, and philanthropy, with every stitch symbolizing unity and sacrifice.

Two Brands, One Mission

Volition America, founded on the principle that “freedom isn’t free,” has built a brand that fuses elevated design with a moral compass. Known for its longstanding partnership with Folds of Honor, a nonprofit that provides educational scholarships to families of fallen and disabled service members, the company has redefined what it means to wear your values.

Enter UNRL: a Minnesota-based athletic and lifestyle apparel company whose Leave a Legacy campaign emphasizes impact over accolades. Their clothing is designed not only for performance but also for personal legacy—an ethos closely aligned with Volition’s deeper mission. When Volition America founder John Sapiente met the UNRL team, the synergy was immediately apparent. “We weren’t just trying to make a great product—we were trying to make an impact,” Sapiente says.

Photo Courtesy: Volition America / UNRL

Athleticwear With Soul

The resulting UNRL x Volition America collection is a carefully considered blend of restraint and symbolism. Avoiding overt patriotic clichés, the designs lean on subtlety, premium fabrics in deep, grounded tones, minimalistic flag iconography, and sleek, functional silhouettes. “It took a lot of intention and restraint to make something that speaks loudly without yelling,” says Sapiente.

Each garment acts as a wearable statement—one that calls to mind the courage of service members and the values they defend. Whether it’s a windbreaker or a moisture-wicking training tee, the message is the same: this is what I stand for.

Philanthropy in Every Thread

But the collection isn’t just symbolic—it’s strategically designed. A portion of the proceeds from each sale is directed to benefit Folds of Honor. To Sapiente, this isn’t a simple gesture; it’s the foundation. “Supporting Folds of Honor is the heartbeat of Volition America,” he says. “I’ve met the families. I’ve seen what a scholarship means—it’s not just tuition, it’s hope.”

UNRL’s Leave a Legacy campaign amplifies this message. In tandem with Volition’s mission, it transforms everyday apparel into tools for awareness, conversation, and change. The collaboration also continues UNRL’s growing portfolio of purpose-driven initiatives, furthering their commitment to meaningful impact beyond retail.

Photo Courtesy: Volition America

Culture Worn on the Sleeve

This fusion of fashion and philanthropy is timely. In an era where consumers are more conscious than ever, purpose-driven purchases have become the norm. Yet Volition and UNRL are doing more than participating in this trend—they’re shaping its course.

“Fashion is culture,” Sapiente emphasizes. “It’s one of the most visible and immediate ways people express what they stand for. When apparel carries a cause, it becomes more than clothing; it becomes a statement.” The UNRL x Volition line is designed to be just that: a uniform not for a team, but for a belief system.

Legacy in Motion

For customers, wearing the UNRL x Volition collection is more than a fashion choice—it’s a statement. It’s the pride of standing for something bigger, wrapped in high-performance materials and clean-cut style. As Sapiente says, “We want to give someone the ability to go in their closet and put something on that allows them to say this is what I stand for.”

This is just the beginning. Both brands hint at the possibility of more collaborations to come—new drops that continue the mission of merging premium apparel with civic-minded storytelling. “We’re not chasing trends,” says Sapiente. “We’re honoring heroes, telling meaningful stories, and leaving a legacy of service, respect, and gratitude.”

In a world where fashion can feel fleeting and empty, the UNRL x Volition America collection demonstrates that style can also serve. And if this is what patriotism looks like in 2025—quiet, powerful, and worn with pride—then the future of fashion might have found its conscience.

To learn more or shop the collection, visit volitionamerica.com.