From Left to Right: Mr. Hany Al Sayyadi, CEO of Al-Baladi Holding Group, Mr. Mohammed Bin Abdullah Al-Attiyah, Chairman of Al-Baladi Holding Group, Mr. Adnan Ahmed Zadeh, Chairman and Shareholder of Green Capital Management, Mr. Khayal Jibov, Shareholder of Green Capital Management
By: Mj Toledo
Al-Baladi Holding Group and Green Capital Group have signed a landmark investment agreement to bring the popular Qatari brands Go Crispy and Tea Time to Azerbaijan. This agreement, signed in Baku City on July 25, 2024, is part of Al-Baladi Holding Group’s global expansion strategy.
The event, themed “Qatar to the World,” was attended by key stakeholders, including representatives from Al-Baladi Holding Group, such as Chief Executive Officer (CEO) Mr. Hany Al Sayyadi and Chairman Mr. Mohammed Bin Abdullah Al-Attiyah. They were joined by Green Capital Group’s Chairman, Mr. Adnan Ahmed Zadeh, and shareholder, Mr. Khayal Jibov.
The partnership aims to open more Go Crispy and Tea Time branches in different countries over the next two years. This ambitious plan proves the brands’ dedication to sharing Qatari culinary traditions with a global audience.
Furthermore, collaborating with Green Capital Group will facilitate a smooth transition into the Azerbaijani market, guaranteeing that the brands can adapt to local tastes and preferences.
Introducing Qatari Flavors to Azerbaijan
Azerbaijan is known for its rich culinary heritage, but the introduction of Go Crispy and Tea Time promises to add a new dimension to the local food scene. Go Crispy, famous for its fresh, halal-certified fried chicken, and Tea Time, known for its traditional Karak tea, will offer Azerbaijani consumers a food-forward cultural exchange centered on Qatari flavors.
The emphasis on health-conscious eating is a key feature of Go Crispy’s menu. The brand only uses fresh, organic chicken and low-cholesterol oil, aligning perfectly with the trend toward healthier food options.
On the other hand, Tea Time brings a rich selection of beverages, including the spiced Karak tea, which can become a favorite among Azerbaijani tea drinkers with a strong tea culture.
Economic and Cultural Impact
The alliance shows the importance of local collaborations in driving successful international ventures, particularly in providing employment opportunities to improve the local economy.
It also supports Qatar’s Vision 2030, which seeks to elevate the nation’s global standing. Taking Qatari brands to the international stage will help Al-Baladi Holding Group share a piece of the country with the world with every sip and bite.
The Brands Behind the Expansion
Go Crispy was founded by chef Hessa Al-Sulaiti in 2019 and quickly gained popularity for its high-quality fried chicken. The Crispy Chicken Burger continues to be an ideal choice among patrons. The Family Buckets, which include an assortment of chicken pieces, sides, and sauces, are perfect for those who enjoy sharing their meals.
The brand has received numerous accolades, including the “Best Fast Food Restaurant – Country Level” award in the 2022 Arabian Best of Best Awards. With its focus on fresh ingredients and healthy cooking methods, this fast-food chain has become a favorite among thousands of food enthusiasts.
Meanwhile, Tea Time was established in 1998 and has had a strong presence in Qatar for decades, with nearly 60 locations serving thousands of customers daily. In addition to tea, its selection includes fresh juices, Italian soufflés, sandwiches, and other light snacks.
Ultimately, Go Crispy and Tea Time’s planned rollout of 405 new branches in 27 countries may prompt a global reassessment of what fast food can and should be.
Published by: Martin De Juan
