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Blenders Eyewear Leans on WolfPak Films for First Ever TV Commercial

Blenders Eyewear has created its first television commercial in collaboration with rising production company WolfPak Films, marking the start of an exciting new era for Blenders.

Life in Forward Motion

The “Life in Forward Motion” 30-second commercial debuted on cable television and was then broadcasted on the eyewear company’s Youtube page and social media channels. From surfers, to cyclists, to snowboarders, to volleyball players and more, the fast-paced ad features a variety of professional athletes doing what they do best outdoors. The cast includes Elec Simon, Rahsaan Bahati, Koa Rothman, Lakey Peterson, Anthony Walsh, Geena Urango, Austin Keen, Amber Rorrealba, Heber Cannon, Buttery Bros, Simi Fehoko, Ashley Kidd, and Cam Fitzpatrick.

Blenders Eyewear is based in San Diego and was established in 2012. As a relatively new contender in the eye care industry’s competitive market, the brand instantly made a big impression with its stylish, functional, and reasonably priced products.

With the WolfPak collaboration’s exhilarating action sequences, high-caliber talent, and stunning visuals, Blenders hopes to take its marketing to the next level and increase brand awareness and sales.

WolfPak Films: Made to Perform

The flexible and story-driven production company in San Diego was established in 2021 by cinematographer Jimmy Derner. WolfPak Films has grown quickly over the last two years and is now home to a roster of veteran cinematographers, producers, writers, directors, sound designers, VFX artists, and many other talented creatives. The company has also cultivated an impressive list of clients, including Meta, Liteboxer, Motortrend, Blenders, Guess, Michelob Ultra, O’Neal, Rockstar, and more. To celebrate its rapid growth, WolfPak recently opened additional sectors in Los Angeles and Mammoth Lakes, broadening its geographic scope.

“The last few years have been really exciting for us at WolfPak. We’ve been privileged enough to work on some big productions with some really amazing clients, many of whom have returned to us with more projects. We believe this is due to the quality of our work as well as the overall experience clients have when collaborating with us. We are easy to work with. We prioritize communication. We don’t cut corners. And we work tirelessly to make sure our clients are thrilled with the assets we deliver,” Derner said.

“When Blenders Eyewear asked WolfPak to produce their first-ever TV commercial, we were honored. This visceral collage of experiences immerses viewers in the diverse and electrifying world of Blenders and showcases an impressive variety of professional athletes, talented creatives, and innovative shades. Following the success of the first project, we went on to create a number of different campaigns for Blenders. We are eager to see what the future holds for this promising partnership,” he added.

Chase Fisher, CEO of Blenders Eyewear, had this to say about WolfPak and Jimmy Derner:

“Jimmy is incredible when it comes to his craft. He brings newfound creativity, next-level production, and amazing energy to all his projects. Not to mention, he is a really cool dude, too.”

Watch the rest of Blenders Eyewear x WolfPak Films’ collaborations here.


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