By: Valuetech
In the cutthroat world of B2B sales, understanding what a prospect is thinking can mean the difference between sealing a deal and watching it slip through the cracks. This insight goes beyond just knowing their immediate needs; it involves comprehending their pain points, their strategic goals, and the underlying motivations driving their decisions.
Inaccurately gauging a prospect’s thoughts can lead to numerous pitfalls, missed cues, misinterpreted intentions, and ultimately, lost opportunities. In an environment where every interaction counts, having this deep understanding can significantly enhance the chances of conversion, foster long-term partnerships, and ultimately drive sustained revenue growth.
In a nutshell, dealmaking has no room for guesswork. This is where Substrata comes into play – a pioneering platform leveraging AI to decode human dynamics for unparalleled business breakthroughs.
AI-Powered Social Signal Intelligence
Substrata’s innovative social-signal-intelligence technology is specifically designed to empower dealmakers to sell smarter. By analyzing the intricate interpersonal dynamics between buyers and sellers, Substrata’s AI-powered platform provides invaluable insights into the myriad factors that influence dealmaking. These include office politics, hierarchies, biases, emotions, power dynamics, and perceptions of status, scarcity, and urgency.
Through the power of Social Signal Intelligence (SSI) and Social Signal Processing (SSP), Substrata decodes the subtle social cues that drive human relationships and decisions, offering a new lens through which to view complex business interactions.
More About Social Signal Processing (SSP)
SSP is at the intersection of computer science, social science, and behavioral psychology. Substrata leverages over ten proprietary AI models to detect a wide range of behavioral signals, both verbal and nonverbal. With an impressive dataset of over 1.5 billion multimodal data points analyzed and more than 5 million labeled business conversion events, Substrata stands at the forefront of go-to-market technology with unprecedented accuracy and scientific rigor.
The platform processes text-based exchange data alongside textual paralanguage (pragmatic analysis), metadata, and nonverbal signals. A specialized context engine gathers and analyzes publicly available exo-interaction data, while a textless NLP framework interprets vocal social cues from raw audio. This multimodal fusion of detectable nonverbal channels enables Substrata to provide a comprehensive analysis of the social dynamics at play during business interactions.
Sell Faster and Smarter with Real-Time Intelligence
Substrata’s socially-aware AI offers an intricate understanding of the social dance between sellers and prospects. This deep learning capability helps businesses navigate the complex landscape of office politics, hierarchies, attitudes, perceptions, biases, and emotions with finesse. By extracting crucial insights from deal-related communications, Substrata empowers users to interpret subtle behavioral signals, allowing them to engage in a sophisticated, compelling, and genuine manner.
Control Frame & Narrative
One of Substrata’s standout features is its ability to help users understand their standing in the power dynamics with prospects at any given moment. By providing real-time insights into these dynamics, Substrata empowers dealmakers to convey the appropriate level of competence and authority necessary to drive deals forward. This control over the narrative ensures that users can navigate egos and power struggles effectively, promoting the perception of genuine scarcity and urgency precisely when it is needed most.
Furthermore, Substrata also offers real-time course correction, revealing how prospects perceive the user at every stage of the deal cycle. This continuous feedback allows users to gain valuable insights into prospects’ unique evaluations of their competence, authority, and domain expertise. Armed with this information, users can tailor their approach for maximum impact, ensuring that they meet their prospects’ expectations and drive successful outcomes.
Published by: Khy Talara
