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Communication Skills: Key to Successful Business Administration

Communication Skills: Key to Successful Business Administration.
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Author: Matthew Obinna Chukwudi

In the ever-evolving realm of business administration, where strategies, data, and technology constantly shift, one factor remains timelessly crucial: communication skills. Its value can be seen vividly through the success journey of figures, who, despite their diverse portfolios, hinges much of their triumphs on effective communication.

Effective communication is not merely the conveyance of information; it’s about understanding, empathy, clarity, and vision. Business administrators employ it to lead teams, craft strategies, and negotiate with stakeholders. The clarity in conveying a vision ensures everyone is aligned, thereby reducing errors and bolstering efficiency.

Consider the realm of creative arts; here, a director or producer must communicate a vision to an entire team to realize a project. Whether it’s a commercial for a top-tier brand or a musical score, the essence remains the same: sharing a clear idea and guiding everyone towards its realization.

Communication Skills: Key to Successful Business Administration.

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Translating this to broader business administration, communication skills become the bedrock. They assist in:

  1. A Bridge to Clarity and Understanding:

Remember, communication isn’t just about talking; it’s about ensuring your message lands with clarity and purpose. When you’re aiming to lead a diverse team or share a complex vision, your ability to communicate clearly becomes invaluable. It’s through your words and guidance that nebulous ideas take shape, and objectives get crystallized.

  1. The Pillar of Decision Making:

Every decision you make is rooted in information, be it data, insights, or feedback. But raw data isn’t enough. How you communicate and interpret this information can make or break a decision. By mastering the art of clear communication, you ensure that every decision made is not just informed, but also well-understood by all stakeholders involved.

  1. Your Tool for Team Cohesion:

Picture a ship. Without a captain clearly communicating the route, every sailor might have a different idea about the destination. The same applies to business. Through effective communication, you can align your team’s objectives, minimizing potential conflicts and maximizing collective effort.

  1. Negotiation’s Best Friend:

Whether you’re sealing a deal, forming a partnership, or resolving a dispute, your prowess in negotiation is a testament to your communication skills. Clearly outlining your position, understanding the other party’s stance, and finding common ground can only happen when you’ve honed your communication abilities.

  1. The Essence of Leadership:

Leadership isn’t just about holding a title; it’s about inspiring, directing, and nurturing. How do you motivate a team facing challenges? How do you articulate a transformative vision? All these questions hinge on your capability to communicate effectively.


Matthew Obinna Chukwudi earned a Bachelor of Science in business administration from Nnamdi Azikiwe University, Awka, Anambra State, Nigeria. He later ventured into creative art and established a media and entertainment company called Mattz Multimedia.

Matt Chukwudi is a film director, music producer, and an esteemed member of multiple professional guilds both in Nigeria and the diaspora, including the Association of Movie Producers (AMP), Actors Guild of Nigeria (AGN), Film Creative Minds Association (FCMA), Professional Cinematographers Association (PCA) and Nnewi Chamber of Commerce, Industry, Mines & Agriculture (NCCIMA). 

He has directed many globally recognized projects including four commercials for the biggest vehicle manufacturing company in Africa, Innoson Vehicle Manufacturing (IVM) which were all aired on the biggest reality show in Africa, Big Brother Naija.

Matthew Chukwudi’s dedication and commitment to leadership and creativity have been recognized within the creative art and entertainment industry in Africa.



At the helm of Mattz Multimedia is the dynamic Matthew Obinna Chukwudi, founder and chairman. Under his leadership, the brand strives to provide services that are not just remarkable, but genuinely transformative. Mr. Chukwudi’s belief that “Excellence is achievable when one contends to be exceptional” underscores the brand’s dedication to fostering unique talents. Coupled with a team of experienced professionals and state-of-the-art facilities, Mattz Multimedia has positioned itself as a potter’s wheel for honing artistic ability and a launch pad for propelling talents into the spotlight.

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