Sneaker lovers everywhere have boosted the footwear industry to unprecedented heights. And as more shoe enthusiasts from all over the world clamor for different brands and types of shoes, Cookies N’ Kicks continues to ride the wave of success and reach greater levels in record time. Within less than two years of operating, the shoe brand has become the fastest-growing shoe store globally.
Cookies N’ Kicks first opened back on April 13, 2019. Since then, the brand has become a force to be reckoned with, growing a strong following on various online platforms. The shoe store currently has over two million followers on TikTok and still continues to grow at a rapid pace. Through their highly engaging content and spectacular sneaker finds, Cookies N’ Kicks has built a shoe empire that is nothing shy of being a global phenomenon.
The company began through the passion and hard work of entrepreneur Eli Hayman. From an early age, Eli had always loved creating things on his own. He would spend time diving into art to impact others around him in a positive way. His success at Cookies N’ Kicks is a milestone of significant proportions for the entrepreneur because of the colossal sales figures and the community that the brand has built.
Above all, Cookies N’ Kicks strives to provide their loyal customers and new clientele with the best customer service possible. “What makes us different from our competition is we buy and sell shoes and clothing in the most friendly way possible,” shares Eli Hayman. “Here at Cookies N’ Kicks, we genuinely consider our entire staff a family and get together out of work all the time. Not only our team, but our customers are treated with a warm welcome and a cookie as if it was their own home.” Another notable effort by the shoe brand is its coming and entertaining approach towards social media content. Churning out fresh content daily, Cookies N’ Kicks involves their staff in various sketches and video stories.
The sneaker organization is located on Melrose Avenue and specializes in buying and reselling shoes. The physical store is one of the largest in the world. Moreover, the company has created a media company of its own to create content for all their social media platforms, including TikTok, Instagram, and YouTube channel.
A believer in the power of entrepreneurship, Cookies N’ Kicks founder Eli Hayman is more than quick to share his learnings and insights with aspiring entrepreneurs. He encourages as many as possible to pursue their dreams, maintaining that anyone can too if he can grow a thriving business in very little time. Eli champions the power of social media and other digital channels to all business owners who hope to develop a flourishing business, especially in the new normal.
In an interview, partner Luca Schnetzler shared that Cookies N’ Kicks prioritizes customer experience above all else. He said that the company’s focus on creating a community for its customers and social media growth is why it has been so successful during a time where most businesses were failing.
In the next five years, Cookies N’ Kicks hopes to continue its growth and hit record highs both internally and even industry-wide. Eli hopes that his social audience will grow to over 10 million followers across all their platforms and spread a positive message to an even wider audience while also expanding their clothing and shoe brands.