By: Mae Cornes

Development Theory is changing how small business owners evaluate their companies by incorporating technology into what was once a cumbersome, manual process. Through their online portal, clients can easily upload documents, fill out forms, and get feedback while keeping their data secure. This streamlined method saves time and makes business valuation more accessible.

Miranda Kishel, CEO and founder of Development Theory, emphasizes the importance of simplicity. “We’ve designed our process to be straightforward so our clients can focus on what they do best—running their businesses,” she explains. 

The company’s innovative platform allows business owners to unlock their company’s value without the usual complications, enabling more informed decisions about growth and investments.

A Data-Driven Process for Valuation

Development Theory’s system is convenient and highly accurate. Advanced data analytics determine a business’ worth by combining financial data with industry benchmarks and market trends. This method gives clients a clear, up-to-date understanding of their business’s value, which is essential for making intelligent decisions.

In an industry where precision matters, Development Theory makes sure that its valuations reflect real-time market conditions. This is particularly crucial for small businesses, where each decision can have a significant impact. Clients appreciate the transparency of the process and stay informed and engaged throughout.

“Our data-driven method allows us to give our clients insights that are both detailed and easy to understand,” Kishel notes. This level of clarity, often missing in traditional valuation services, is a priority for Development Theory, making sure that clients receive accurate valuations and understand the reasoning behind them.

Navigating a Competitive Market

The accounting and financial services sector in the United States is expected to grow by 5-6% annually through 2025, driven by increasing needs for financial planning and compliance services. The industry’s ongoing shift toward digital solutions fuels this growth. Development Theory has tapped into this trend by offering services that meet the evolving needs of small business owners.

Although it faces competition from well-established firms, Development Theory is carving out a niche by focusing on small businesses and offering a tech-savvy, client-focused service. The firm’s size and flexibility allow it to adapt quickly to market changes, providing personalized services that larger firms might overlook.

“Our platform gives us an edge,” Kishel says. “We’re not just offering a service; we’re solving specific problems that small business owners face—something that larger firms often miss.”

Growth and Innovation

Development Theory aims to expand its services across the United States, focusing on the Midwest. It is also exploring ways to enhance its platform, considering the addition of AI-driven tools for efficiency in custom financial planning. 

Kishel also aims to build the firm’s credibility and visibility in the industry. “We want to be the go-to resource for small business owners who want to understand and grow the value of their businesses,” she says.

Published By: Aize Perez