By: Katreen David

“Every horse tells a story; our job is to listen and help them heal,” says Amalia Moerman Pavlidou, the founder of Alternative Therapies, a leader in holistic equine wellness. Her advocacy carries a conviction, born from years of observing the balance between equine health and human care. 

As the global equine therapy industry grows increasingly mechanized, Alternative Therapies is mapping a path toward holistic care, highlighting the link between physical and emotional well-being in horses. 

Redefining Equine Wellness

As horse owners demand more personalized and preventive care for their horses, holistic practices have become more than a niche—they are a necessity. The rising prevalence of chronic conditions such as lameness, Cushing’s disease, and Kissing Spine highlights the limitations of traditional veterinary care in addressing complex, systemic issues.

Alternative Therapies’ Holistic Horse Therapist Course responds directly to this growing demand. Designed for equine enthusiasts and professionals alike, the course covers everything from anatomy and physiology to alternative therapies like acupuncture and massage. Understanding each horse’s unique needs equips participants with the tools to treat and prevent conditions.

“We are supplying where the demand is high in the market,” says Amalia Moerman Pavlidou. “Traditional veterinary care is indispensable but often addresses symptoms rather than root causes. Our way integrates physical, emotional, and environmental factors to create lasting wellness.”

The Course Toward Total Equine Care 

Alternative Therapies’ flagship course is a comprehensive journey into equine wellness. It starts with a deep dive into anatomy and physiology, laying the foundation for understanding how horses move, breathe, and heal. Subsequent modules explore equine behavior, stress management, and advanced nutrition, culminating in hands-on training in alternative therapies like acupuncture and massage.

The course also addresses pressing industry concerns, such as the rise of stress-induced conditions due to modern stabling practices. “Stress is not a mere behavioral issue. Rather, it is a health crisis that needs to be taken seriously,” explains Pavlidou. The course also teaches participants to identify subtle signs of distress and employ interventions highlighting environmental enrichment and thoughtful handling. 

One of the course’s standout features is its focus on real-world applications. Participants learn to tailor care plans based on individual horses, considering factors like age, activity level, and temperament. “No two horses are the same,” Pavlidou notes. “Our goal is to empower therapists to think critically and act compassionately.”

A Growing Community of Advocates

As more graduates complete the program, a domino effect comes into play. Alumni are transforming the lives of individual horses, changing perceptions about the ultimate quality of equine care. The initiatives implemented by Alternative Therapies resonate with a new generation of horse owners who view their animals not as tools but as partners deserving of nuanced care.

Once limited to Europe, Alternative Therapies now attracts students from across the globe, showing a universal yearning for compassionate equine care. Amalia Moerman Pavlidou sees this as just the beginning. “The more people embrace this approach, the more we can elevate the standard of care for horses everywhere.”

A Legacy of Healing and Kindness

Amalia Moerman Pavlidou and Alternative Therapies are on the right track to reaching their goal of healing and holistic kindness toward strong and graceful animals like horses. 

For Amalia Moerman Pavlidou and the growing community of horse therapists, the journey is as much about healing animals as it is about transforming the human-horse connection. As humans, horses have always had our backs; it is time to have theirs.

Disclaimer: This content is for informational purposes only and is not intended as a substitute for professional veterinary advice, diagnosis, or treatment. Always seek the advice of a qualified veterinarian or equine care professional regarding the health and welfare of your horse. The techniques and therapies discussed may not be suitable for all horses, and individual results may vary. Any application of the information provided is at the reader’s discretion and responsibility. Consult with a licensed professional before implementing any new care strategies or treatments.

Published by: Nelly Chavez