By: Alexandra Perez
Financial planning is often an important factor in determining the success or challenges that businesses face. Small business owners, especially those experiencing rapid growth, may find themselves navigating complex challenges as they manage expanding operations and finances. That’s where Liger Zelaya Financial and Tax Advisors steps in. Founded by Emma Zelaya and supported by her husband Jeff, the firm offers expert financial and tax advisory services designed to help businesses navigate the complexities of financial growth and aim for long-term success in a challenging financial landscape.
Bringing Big Business Strategy to Small Business Owners
Emma’s extensive experience in advising larger corporations gave her a unique perspective on the needs of small businesses. “When we started this business, we realized that small business owners, real estate investors, and high-income earners could benefit from tax planning and advisory services typically offered to larger corporations,” she says. “We wanted to make that expertise more accessible and affordable for small businesses. Many small businesses don’t have the financial guidance they need to optimize their operations.”
The Zelayas recognized an opportunity to offer strategic financial insights without the high cost, bringing business financial wisdom to the small business world.
Tax Planning: The Secret to Maximizing Potential
One of the core services at Liger Zelaya Financial is comprehensive tax planning. “Tax filing is important, but tax planning is where we can make a significant impact,” Jeff explains. “We help businesses plan and make decisions that can potentially reduce their tax liability, allowing them to retain more of their income.”
For small business owners, real estate investors, and high-income earners, understanding how to structure finances properly can result in potential savings. With thoughtful tax strategies, businesses can reinvest and scale more efficiently.
Fractional CFO Services: Business Strategy Without the Full-Time Overhead
Not every small business can afford a full-time CFO, but that doesn’t mean they don’t need expert financial guidance. That’s where Liger Zelaya Financial’s fractional CFO services come in. “We help businesses establish systems to grow effectively without the cost of a full-time CFO,” Jeff says. “Our goal is to provide them with the tools they need to succeed while helping them keep costs manageable.”
Tailored Strategies for Growing Businesses
The Zelayas’ approach has resonated with clients who are navigating the complexities of growing their businesses. “Our clients come to us when they’re seeing success and want to ensure they’re making informed decisions for the future,” Emma shares. “Whether it’s understanding tax laws, planning for the future, or reinvesting profits, we help them develop strategies that could enhance their chances of long-term success.”
Their personalized approach ensures that clients feel supported, no matter what stage of growth they are in. “We take the time to understand each client’s unique needs,” Jeff explains. “We don’t offer one-size-fits-all solutions. Whether they’re focused on minimizing taxes, planning for retirement, or scaling their operations, we craft strategies tailored to each client’s situation.”
Photo Courtesy: Liger Zelaya
Building Relationships, Not Just Client Lists
Liger Zelaya Financial isn’t just about offering financial advice; it’s about building long-term, meaningful relationships with their clients. “Our clients become an integral part of our journey,” Jeff says. “We’re with them every step of the way, helping them navigate the ups and downs of running a business. Their progress is also important to us.”
For the Zelayas, it’s not just about numbers—it’s about making a positive impact on the lives of small business owners, helping them build a more sustainable future.
Looking Ahead: Real Estate and Expansion
As the business continues to grow, the Zelayas have plans to expand their reach. “We’re focused on growing our client base while also considering investments in real estate,” Emma shares. “Real estate can be a useful strategy that may help reduce tax liabilities, and we don’t just advise our clients on it—we apply similar principles in our own business.”
For Jeff and Emma, it’s about leading by example and showing clients that they stand behind the strategies they recommend.
Making a Difference: Empowering Small Business Owners
At the end of the day, the Zelayas aren’t just focused on helping businesses succeed financially—they are passionate about empowering entrepreneurs to take control of their financial futures. “We want small business owners to understand that they have the tools to manage their finances effectively,” Jeff says. “It’s not just about balancing budgets; it’s about guiding them through the process of building something lasting—something that has the potential to stand the test of time.” By educating their clients on financial strategies that go beyond short-term gains, the Zelayas help entrepreneurs lay the groundwork for long-term stability. They aim to show that, with the right mindset and planning, business owners can not only secure their financial future but also potentially create a lasting legacy for future generations.
Disclaimer: The information provided in this article is for general informational purposes only and does not constitute professional financial, tax, or legal advice. While Liger Zelaya Financial and Tax Advisors offer expert financial services, the strategies and insights discussed in this article are not tailored to any specific individual or business. Readers are encouraged to consult with a qualified financial advisor or tax professional to assess their unique financial situation and needs before making any decisions based on the information provided.
Published by Jeremy S.
