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Former Pilates Studio Owner Launches Affordable and High-Quality Pilates Equipment Business

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Starting a business can seem daunting, especially when you think about the amount of capital required. However, Jen Grehan’s story proves that with hard work and dedication, it’s possible to build a successful business with less than $10,000. Jen is the founder of The Core Collab, a Pilates equipment business that she started after successfully running her own Pilates studio business.

Jen’s journey started in 2014 when she discovered her love for Pilates. She became a master trainer and taught thousands of group classes and training sessions. In 2016, she started her own Pilates studio business, using second-hand equipment and flooring to keep her initial investment under $10,000. Despite this, she was able to grow her business to over 15 studios, including four franchised locations and a training body.


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Jen’s focus on the finer details of Pilates practice paid off, and her clients appreciated the comfortable and welcoming environment of her studios. Her success caught the attention of a publicly listed company, and she decided to sell her business. However, Jen’s passion for Pilates didn’t end there. She launched The Core Collab Pilates Equipment, where she designs, develops, manufactures, and distributes finely crafted yet affordable Pilates equipment.

Jen’s experience in running her own Pilates studio business has given her unique insight into what clients are looking for in terms of Pilates equipment, and her goal is to create equipment that is both affordable and high-quality, allowing anyone to experience the benefits of Pilates in the comfort of their own home or to fit out an amazing studio. She recently partnered with a Chinese fitness equipment manufacturer and gym operator to create and train a new Pilates-based group fitness method that will launch later in 2023.

Jen also offers her signature Core Collab “Pilates in a Box” Bundle, which includes Reformers, Accessories, Flooring, Mirrors, and even Lighting, all ready to roll out in your own studio. Her new business venture is a testament to her entrepreneurial spirit and her dedication to making Pilates accessible to everyone through The Core Collab brand.

Jen’s inspiring story shows that with hard work, determination, and a focus on the finer details, it’s possible to build a successful business from scratch with very little initial capital. Her success in the Pilates industry has not only allowed her to build a successful business but has also given her the opportunity to help others experience the benefits of Pilates through the affordable and high-quality equipment that she distributes. The Core Collab. Jen’s journey is a reminder that it’s not always about the amount of money you have to start with but rather the passion and drive that you bring to the table.

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