By: Mae Cornes
House of XM, formerly Prime Marketing, has made a name for itself as a leader in experiential marketing. House of XM’s success comes from thoughtful planning and a keen eye for detail, which you can see in their creative work for well-known brands. Samantha Martin, one of the leaders guiding House of XM’s transformation, is at the helm of the agency. “We aim to create experiences that genuinely connect brands with people on an emotional level,” Martin explains. “We do this by combining our expertise, creativity, and close attention to every detail.”
A Strategic Approach to Experiential Marketing
House of XM builds its success on a deep understanding of clients’ objectives and target audiences. The agency’s specialists closely collaborate with brands to develop tailored strategies that align with their goals and resonate with consumers.
“We begin by immersing ourselves in our clients’ worlds,” Martin reveals. “We do this by combining our expertise, creativity, and close attention to every detail.”
House of XM showcases this approach in its diverse projects. For instance, their work with McDonald’s includes everything from mobile trailers displaying the brand’s products to the creatively-focused PR tours and stunts, which often offer people a custom and 360-degree experience with the brand. House of XM customizes each activation to align with the brand’s specific goals, making sure it resonates effectively.
Meticulous Planning and Flawless Execution
Behind the scenes, House of XM’s activities come to life through meticulous planning and flawless execution. The agency’s team of specialists works together to bring even the most complex visions to reality, paying close attention to every detail.
“From developing the concept to handling on-site logistics, we follow a tried-and-true process that keeps everything running smoothly,” Laflamme explains. “With our in-house team, including brand ambassadors, field coordinators, and event managers, we can consistently maintain top-notch quality.”
This commitment to excellence is evident in activations like the Falling M&M’s stunt where the beloved candy brand came to life through a larger-than-life OOH installation experience. House of XM crafted a memorable event that left a lasting impression on participants by thoughtfully planning every detail, from the vibrant visual displays to the engaging, interactive elements.
Pushing the Boundaries of Creativity
House of XM continues to lead in creativity as experiential marketing evolves. The agency constantly seeks out new technologies and fresh ideas to elevate their activities and create unforgettable experiences.
“We’re always pushing the boundaries of what’s possible,” Martin says. “Whether we’re incorporating the latest tech like augmented reality or interactive installations, or developing entirely new concepts, we stay committed to staying ahead of the game.”
This creative spirit comes to life in activities like the “Audible Impact Winter” activation, where advanced technology creates a captivating and immersive experience for participants. House of XM crafted a unique and memorable way for people to engage with the brand by seamlessly blending digital and physical elements.
The Future of Experiential Marketing
As House of XM looks ahead, the agency remains committed to reshaping the world of experiential marketing. With plans to expand into key markets across the United States and a focus on staying ahead with fresh ideas, House of XM is ready to set new benchmarks for immersive brand experiences.
“Our mission is to create experiences that truly resonate with people,” Martin says. “By continuously evolving our strategies, embracing new technologies, and staying committed to excellence, we aim to lead the future of experiential marketing.”
With a proven track record, a thoughtful approach, and a dedication to crafting unforgettable experiences, House of XM is a clear leader in the experiential marketing industry. As more brands recognize the value of immersive activations, House of XM is prepared to help them connect with audiences in meaningful and lasting ways.
Published by: Nelly Chavez
