By Underglow Lighting
Auto shop owners know the grind—keeping bays full, tools humming, and the family legacy alive. But there’s a shift rolling in: a new age of customers, younger and hungrier for standout rides, is pulling up. These aren’t your granddad’s gearheads swapping carburetors—they’re modders, dreamers, and social media sharers, averaging in their 20s and 30s. They’re the future, and they’re lining up at shops that get it. The secret? Glow. Not just any glow, but the kind that turns a ride into a statement—and sets your business up for life.
A New Crowd, A New Opportunity
Picture this: a kid pulls into your shop, and he’s snapping pics of his ride with underglow. He’s not just a one-off—he’s the new norm. Young drivers crave customization that’s bold yet affordable, something to flex at car meets or on Instagram. Shops tapping this wave report more foot traffic—weekends buzzing with fresh faces, not just the old-timers. It’s not about replacing your loyal base; it’s about adding a generation that’ll keep your doors open for decades, for you and your family.
That’s where Underglow Lighting steps in. Born in a small Northwest Ohio town in Spring 2022, we saw a gap in the marketplace: glow that didn’t fit right, that looked slapped on instead of factory-fresh. We created Underglow to fix that, crafting kits that hug every ride like they rolled off the manufacturer’s line. Auto shop owners, this is your ticket to reel in that younger crowd without breaking a sweat.
Why Underglow? A Shop Owner’s Dream
Co-founder Alex Lachner knows your world—he’s one of you. Running Backwoods Customs, LLC, Alex saw firsthand how young customers lit up (pun intended) for underglow that popped. But the market was a mess—kits were dim, sloppy, or a pain to install. So he and his co-founder Alec Scherger built Underglow Lighting for auto shop owners, by an auto shop owner. Our flagship Perfect-Fit Underglow Strip Kit offers 60 size combinations—IP68 waterproof, remote-controlled, and bright enough to turn heads (up to 14,256 lumens at the time of writing this, over twice most competitors). Installation? Clean and easy—no greasy messes or hacked-together parts. Your techs install it, and it looks pro, every time.
Take it from Ethan Trowbridge, who’s tried it all: “This is the best kit I’ve bought so far. I’ve been through three different brands and types—I don’t think I’m going with another brand from now on, and I’ll promote y’all’s systems to anyone.” That’s the kind of loyalty your shop can cash in on.
Pain Points? Solved. Profits? Yours.
Let’s talk shop—literally. You’re tired of dirty installs that clog your bays with rework—our kits are plug-and-play, precise fits that save time and boost billing. Upsells a headache? Not anymore. Young modders don’t stop at one mod—they want the “complete look” to finish their build, like tattoos stacking up. With Underglow Lighting, you can upsell our Perfect-Fit kit alongside wheel lights and rock lights—the brightest out there—plus your tint, audio, or ceramic coatings. It’s a full glow package that keeps them coming back, building relationships that turn into lifetime customers.
Safety’s another win: our glow doesn’t blind drivers but lights up the road, making it safer and more visible for everyone. Shane Web, a truck owner, raves, “I love how bright my underglow is. Even on my truck, it still shines on the road!” Add in versatility—Ghoztsho3 says, “10,000% recommend! Not only for your ride but for your gaming setup too! The quality of these LEDs is top tier, and it couldn’t be easier to set up!” All our kits come with remotes, app control, and a lifetime warranty to the VIN. Nationwide, our dealers see the payoff—more walk-ins, more buzz and especially more lifetime customers. Partner with us, and you get a special discount code—every sale through it puts profit in your pocket.
Alex gets it—Backwoods Customs, LLC thrived by offering what kids craved. Now, Underglow’s dealers across the USA are doing the same. Your shop could be next. This isn’t just about today’s invoice; it’s about tomorrow’s legacy—your family’s name glowing as bright as the rides you light up.
Ready to Glow Up Your Shop?
The new age of customers is here, and they’re looking for shops that deliver. Underglow—reinvented from a small Ohio garage—gives you the edge. Want in? Visit the website we’ll send you over a product guide, and you can talk directly to one of our sales representatives today. Light up your bays, your profits, and your future.
