In this day and age, clothing is no longer just a basic necessity. It’s a form of expression and communication. Fashion has become one of society’s main ways to communicate messages that matter. No one knows that better than Jalen Chatman, owner and founder of JU$T CA$H Clothing. But more than being your new and trendy streetwear, the brand has a message of hope and inspiration, especially to the younger generations.
In the middle of the coronavirus pandemic, student and athlete Jalen found himself with a lot of free time. He always loved entrepreneurship and spent many of his high school years flipping hats to profit as a student side hustle. So the entrepreneurial 21-year-old from Inglewood, California, decided to launch an ecommerce business to pass the time. Little did he know that it would turn into a robust company on a mission to inspire people to succeed.
JU$T CA$H is more than a clothing line. It’s a message to the world that anyone can succeed and attain financial freedom with the right mindset and work ethic. Through his hip brand of T-shirts, hoodies, and other active sportswear, Jalen has started a movement all across the nation.
Jalen Chatman is a football player who plays in the first division at Portland State University. He ended up receiving over thirteen scholarships out of high school, and he chose the one that best suited him. He was supposed to focus on academics and college football, but when the COVID-19 crisis froze all football activities and his school’s semester, he started thinking about his future.
“I started asking myself, ‘What are you going to do after football?’,” shares Jalen. “That’s what motivated me to build my brand.” The student-athlete contacted family members who owned a graphic design firm and started conceptualizing some merchandise line ideas. In May 2020, JU$T CA$H hit digital airwaves. Today, that brand has taken off. JU$T CA$H began with Jalen’s highly extensive network on social media but soon started to snowball into other communities.
Behind the brand is a message to all young dreamers to pursue their passion and believe that financial freedom is possible. Jalen knows more than most the power of entrepreneurship to turn a vision into a reality. Today, he hopes that his brand will inspire all aspiring entrepreneurs to start a business hustle without fear. The young entrepreneur maintains that if he can do it, anyone can.
Adjacent to JU$T CA$H Clothing’s inspirational message is another one of equal value to the company—an alignment to the Black Lives Matter movement. As a black-owned company, JU$T CA$H uses its platform to speak against racial discrimination and profiling, which leads to harm and even lost lives among Black American populations in the United States. In recent times, Jalen released a slew of merchandise bearing the movement’s slogan to spread awareness and spark a stir in his circles and the local community.