Awareness is a powerful force that drives behavior and attitude change. This explains why campaigns, particularly in the humanitarian and social services fields, emphasize the facilitation and conduct of awareness-raising initiatives. In a lot of cases, people are apathetic about certain causes because they do not possess the knowledge of the extent to which an issue can impact them. The Ocean Project, a purpose-driven initiative that aims to shed light on the current state of the world’s ocean, has emerged as a valuable resource on this global problem and an advocate contributing to environmental and marine life preservation.
At the heart of the Ocean Project is the mission to help clean oceans and save marine life. This venture is spearheaded by passion-fueled visionaries whose personal experiences inspired them to lend a hand in materializing a future where people and companies come together to address environmental concerns. “As we were walking along the beach, we saw heaps of plastic washed up ashore together with marine animals,” shares the founders. While the sight did dishearten them, it also pushed them to launch a company dedicated to raising awareness about the fact that hundreds of thousands of marine life are killed every single day due to human activities, such as commercial fishing and plastic usage. By establishing this brainchild of theirs, they hope, as well, to drive home the point that mitigating the negative impact of the ocean’s destruction demands collective effort.
Since its establishment, this jewelry and apparel brand has earned respect and gained countless customers’ patronage for its commitment to making a difference and influencing people in ways that matter. Through its inventory of top-notch items, the Ocean Project sparks conversations about the importance of cleaning the oceans, reducing plastic use, and saving marine life. With every purchase, it donates to multiple organizations around the world that are pouring in time and resources to lessen the horrifyingly huge amount of trash that enters the ocean at any given time.
Additionally, the Ocean Project also allows their customers to track an animal and follow them on an incredible journey around the world’s oceans with every piece of jewelry that they bought. This particular move is intended to foster a sense of involvement in the mission and serve as a reminder of the movement’s overall goal.
From the get-go, the Ocean Project has managed to influence countless people, expanding their knowledge and allowing them to lend a hand to the cleaning of oceans and saving marine life. So far, it has donated over $30,000 to organizations since its launch in July 2020 and is expected to raise more money with the help of its customers.
In the long run, the Ocean Project plans to keep growing a community of people who are dedicated to the mission. In addition, it is looking forward to being able to donate over six figures in the coming years and making a massive impact in the efforts to clean up the oceans. Learn more about the Ocean Project by visiting its website.
