At any given time, countless ventures are competing for a position at the top of the game. Given this saturation, it has proven difficult for both new entrants and established companies to stand out and carve a path toward the summit of their respective fields. Positive Marketing USA, an authority in commercial digital printing, has had its fair share of struggles when it comes to surviving and thriving in the cut-throat world of business. Yet, amid the odds, it managed to establish a name for itself and continues to gain traction, thanks to its consistency in delivering its promises and satisfying the needs of its clients.
Founded in 1982, Positive Marketing has emerged as a leading provider of custom printing products over the years, an accomplishment that not every company can snag under its belt. Boasting products that are produced in-house by a skilled team of specialists, it capitalizes on the latest advancements in digital printing technology to provide top-notch offerings to its clients.
Right now, Positive Marketing USA stands as the go-to expert in grand format and flat surface printing, having cemented this particular position through its quality production of banners, posters, signs, textiles, foam core, PVC foam sheets, styrene, and wallpaper. Considering its success, many could jump to the conclusion that the company and its team have had it easy, an assumption that couldn’t be any farther from the truth.
Venturing from Canada to the United States and tapping a market with a different purchasing behavior did not prove to be a smooth-sailing journey. “We had a lot of knowledge and experience in our field of large format digital printing but barely any customers,” said Greg Dekirmenjian, the VP of Operations and Marketing of Positive Marketing USA. In the face of this challenge and pressured to hit the ground running, he went all-out in growing a company on foreign soil. ]
Years after it first entered the American market in 2014, Positive Marketing USA succeeded in making its mark and conquering Dallas’ and other US cities’ custom large format graphics digital printing scene. So far, it has helped out many customers, large and small. From sports, retail, and trade show exhibit companies to ventures in the same field, this industry leader has given its clients a spotlight and helped them increase their visibility
The heights that Positive Marketing USA has reached can be credited not only to the quality of its products. Above anything else, it is the persistence and dedication of its team that has propelled this establishment forward. “It took a while until companies trusted us,” the team shared. “Greg was trying to convince potential customers of our knowledge and experience in Canada and how we can provide the same top-notch products and services here in the US. With time, customers quickly realized that we were the real deal.”
Currently, Positive Marketing is building on its momentum in the events and sports world. Apart from expanding to other cities, it plans to bank on the launch of its sister company, Dekmark, to dominate the home decor and wall art sector in the years to come.