By: Pamela Broussard
In an exclusive conversation, we sat down with Shonda Scott, the visionary entrepreneur and creator of the transformative 12 New Things™️ campaign.
CEO Shonda Scott founded 360 Total Concept in 2006, offering comprehensive management services, from public relations to facilities management.
Based in the Oakland/Bay Area, 360 operates nationally, serving clients like Uber and Kaiser Permanente. Notably, 360’s initiatives have reinvested over $100 million into underserved communities.
Through her innovative challenge, she encourages people to embrace new experiences each month, leading to profound changes in their professional, spiritual, and personal lives. Join us as we delve into Shonda’s story and explore the impact of her groundbreaking movement on those seeking to ignite their potential and live life to the fullest.
She embarked on an inspiring journey called the 12 New Things™️ campaign in 2019.
This transformative challenge encourages individuals to do something new and different each month for a year, pushing them out of their comfort zones and fostering continuous evolution and renewal in their lives.
Q: Shonda, what inspired you to create the 12 New Things Life Journal Challenge?
Shonda: The idea for the 12 New Things Challenge began as a personal goal to celebrate my birthday in 2019. I wanted to do something new and different each month for a year, to push myself out of my comfort zone and embrace change in a fun, positive way. It quickly grew into a journey of personal evolution and renewal, and it became clear that others could benefit from this challenge as well.
Q: How do you think challenging oneself through new experiences contributes to personal growth?
Shonda: Challenging ourselves is one of the most important aspects of self-growth. It’s only when we step out of our comfort zones and take on new challenges that we truly learn about ourselves and grow. Whether it’s a fear of the unknown or intimidation, facing these hurdles can lead to significant personal transformation. By trying new things, we learn more about our capabilities and how we can adapt to change.
Q: What impact has the 12 New Things Challenge had on the lives of participants?
Shonda: The 12 New Things Challenge has been transformative for many participants. They’ve told me about the positive changes they’ve experienced in their lives, such as gaining confidence, discovering new passions, and making meaningful connections with others.
Q: Can you share a memorable experience or lesson you’ve learned from your own 12 New Things journey?
Shonda: One of the most memorable experiences for me was trying out a new activity I had always been curious about but never attempted. I decided to go skydiving, which was both thrilling and nerve-wracking. It taught me the importance of facing my fears head-on and trusting the process. The experience was incredibly liberating, and it reminded me of the power of embracing the unknown.
Q: How can people join the 12 New Things Journey Challenge, and what tips do you have for them?
Shonda: People can join the 12 New Things Journey Challenge by following me on social media and sharing their own experiences with the hashtag #12newthings. My advice to participants is to stay open-minded and curious. Try things that challenge you and push you out of your comfort zone. Reflect on your experiences and learn from them. Remember, the goal is not just to complete the challenge, but to embrace a lifestyle of continuous growth and renewal.
Thank you, Shonda, for sharing your insights on the 12 New Things Life Journal Challenge! We’re excited to see how this journey continues to inspire and transform lives.
To join the 12 New Things Journey Challenge click here
Contact Shonda Scott by clicking here.
Published by: Martin De Juan
