Spring is in the air, and ENV Activewear is excited to announce the expansion of its beloved Infinity Collection with new additions that are sure to become spring essentials.
The brainchild of Alexander Wegelin, ENV Activewear has become a major player in the Canadian activewear industry, providing women with high-quality, comfortable, and stylish activewear that inspires confidence in and out of the gym.
As a lifelong fitness enthusiast, Wegelin understands the importance of feeling good about what you wear during workouts, running errands, or even walking the dog. He knows firsthand how confidence in your outfit can motivate you to push yourself further, and this is the philosophy behind the ENV Activewear brand.
Wegelin’s journey to success has not been an easy one. While others were pursuing higher education, he found himself questioning whether that was the right path for him. Despite his keen interest in business, he dropped out of his economics and finance program to chase a dream that no one else could see: starting his own activewear brand. With no guidance, no experience, and very little money, Wegelin sold his car at age 23 to fund inventory and build his vision.
Starting an activewear brand in a market dominated by giants was a daunting task, but Wegelin persevered by focusing on what customers wanted through continuous market research and feedback. He sold his first collection out of his parents’ garage while working part-time as an Infantry Reservist for the Canadian Military. By prioritizing customer service and satisfaction, ENV Activewear quickly gained popularity in the local market and was eventually picked up by Herc’s Nutrition Canada, a leader in Canada’s supplement store industry, and sold in 8 stores across the country.
After Wegelin’s passion and expertise caught the eye of Herc’s Nutrition Canada CEO, Dave Dekker, who sought his help in designing and producing their own activewear line while managing manufacturing and logistics, now, less than two years later, ENV Activewear has exploded in popularity, with over 100 ambassadors representing the brand nationwide.
With a story of overcoming limitations and betting on oneself, Wegelin believes in the importance of pursuing what you love and tapping into your creative side, even if it means making sacrifices. His goals for the future include expanding into new markets, opening brick-and-mortar locations, and staying at the forefront of activewear innovation with new cuts, styles, and materials that let women feel their best.
With the expansion of the Infinity Collection, ENV Activewear is giving women even more options to feel confident and inspired during their workouts and beyond. From leggings to sports bras, the new additions feature fresh designs and high-quality materials that prioritize both style and comfort.
“We’re thrilled to expand our Infinity Collection with these exciting new additions,” said Wegelin. “At ENV Activewear, we believe that when you look good, you feel good, and we’re committed to helping women feel their best both in and out of the gym. Our success is a testament to the power of hard work, perseverance, and a commitment to putting the customer first.”
ENV Activewear’s Infinity Collection is available now on its website and in select stores across Canada.